Society 11:11 Hair and Makeup: Elevating Experiences and Expanding Reach with WeddingPro
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Society 11:11 is a Richmond, Virginia-based bridal beauty business specializing in hair and makeup services. Co-owned by Brittany Johnson and Candace Hardy, their business emphasizes creating personalized and lasting memories, ensuring brides feel calm and confident not only on their wedding day but for a lifetime of special events.
“We provide an experience that lasts with our clients for the rest of their lives.” — Brittany Johnson, Co-owner
When Brittany Johnson and Candace Hardy started Society 11:11, they quickly recognized the challenge of standing out in the competitive beauty industry. Plus, educating brides about the value and importance of professional beauty services was difficult. They needed an effective way to increase visibility, attract their ideal clients, and communicate the significance of investing in high-quality bridal beauty services.
“We were challenged in helping brides understand why it’s vital to invest in their beauty on the wedding day,” Brittany explains.
Recognizing the need for targeted exposure, Brittany and Candace turned to WeddingPro’s platforms, The Knot and WeddingWire. Leveraging these platforms, they could better showcase their comprehensive, inclusive beauty offerings directly to their ideal clientele. Society 11:11 actively engaged with community resources, educational webinars and optimized their online presence, significantly boosting their visibility and client acquisition rates.
Over the past 12 months, Society 11:11 has experienced:
- 564 Storefront visits
- 157 website clicks
- 5 out of 5 average review rating
Entrepreneurship is hard, but was it worth it? 1,000%.
Brittany johnson
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