WeddingPro Reports

Industry insights and best practices to book more couples! 

We’re committed to providing you with the most current insights directly from our couples and pros at The Knot and WeddingWire to help you grow your wedding business. Check out some of our featured reports created specifically for businesses looking to make their mark in the wedding industry.

The Knot + WeddingPro 2027 Trends Report for Wedding Vendors

2027 Wedding Industry Trends Report for Vendors

The 20 biggest trends set to influence couples in 2027—backed by unique insights from The Knot Editors, data from millions of couples and the Trends Vendor Council of seasoned wedding pros. See what these shifts mean for your business and find tips to turn them into sharper marketing, stronger client conversations and more visibility.

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Bride and groom smiling at the alter.
Entrepreneurship Strategy Wedding Insights

What Wins in 2026: Tools and Insights for Wedding Pros

This guide reveals top trends, actionable insights and strategies you need to know to prep your business for 2026. Download our 10-step checklist to ensure your business is 2026-ready.
Industry News Strategy Wedding Insights

The Power of Celebrity Influence on Weddings

Celebrities getting hitched is nothing new. But the trends they inspire definitely are. Use the buzz to grow your business with exclusive data and a step-by-step checklist you can start right now.
Pricing Strategy Wedding Insights

Behind the Budget: Navigating the Economy as a Wedding Pro

Untangling how couples' budgets relate to your business and helping you understand the ever-evolving economics of your wedding business.
Communication Entrepreneurship Wedding Insights

How Wedding Pros Use AI: From Inspo to Action

You don’t have to be an expert to make AI work for your business. 
This guide breaks down how wedding pros are using it—with practical tools, vendor tips and easy ways to start.
Client Experience Lead Replies Millennials and GenZ

From Hello to Hired: Your Guide to Lead Replies

Our new guide makes responding to lead replies easier than ever—with tips, templates, and more! Use it to kick off (and keep!) conversations with couples looking to book their big day.
Smiling engaged couple arm in arm on a mountain-view balcony looking at a purple clipboard held by a wedding planner in a black blazer.

The Knot Real Weddings 2025 Vendor Report

We surveyed nearly 17,000 couples for the industry's longest running report to compile everything you need to know about today's couples.

For Venues: The Knot Real Weddings 2025 Vendor Report

We surveyed nearly 17,000 couples for the industry's longest running report to compile everything you need to know about today's couples.

What’s Next for Weddings: Your 2025 Marketing Checklist

The new year is upon us—are you ready to take your wedding business to the next level? Today, couples’ expectations are evolving, and your marketing plan needs to keep pace. That’s why we’re sharing this guide, packed with actionable insights and forward-thinking strategies. It also includes a step-by-step checklist to help you craft a marketing plan that attracts your ideal couples and drives growth all year long. Fill out the form below to access your checklist.

From Proposal to Planning: A Guide to Understanding Engagement Trends

From the impacts of inflation and what we see as the big budget discrepancy to how we can all work to close the gap that causes it, this report is filled with consumer insights and actionable tips to help you better understand the wedding market right now—and how couples are trying to navigate it.