WeddingPro Reports

Industry insights and best practices to book more couples!

We’re committed to providing you with the most current insights directly from our couples and pros at The Knot and WeddingWire to help you grow your wedding business. Check out some of our featured reports created specifically for businesses looking to make their mark in the wedding industry.

Marketing to Gen Z

Gen Z is flipping the wedding industry on its head, and you need to understand these couples inside and out to better attract and serve them.

The Knot Real Weddings 2024 Vendor Report

We surveyed nearly 10,000 couples for the industry’s longest running report to compile everything you need to know about today's couples.

For Venues: The Knot Real Weddings 2024 Vendor Report

We surveyed nearly 10,000 couples for the industry’s longest running report to compile everything you need to know about today's couples.

Marketing to Gen Z

Marketing to Gen Z walks you through what you need to know about Gen Z couples. Get your copy to...

5 Things Venues Should Know To Book More Couples

How couples choose their venues and how advertising can help you reach them. Wondering how to position your venue to...

Increase Bookings with Upfront Pricing

Our new guide is here! It’s got the inside scoop on how couples use pricing to find and select vendors,...

Benchmarking Your Business: How Wedding Businesses Operate in 2022

The decisions you make for your wedding business have both immediate and lasting effects. So, when setting any plans into...

What Couples Really Want From Their Wedding Venues

We surveyed roughly 12,000 couples—here’s everything you need to know about how they choose their venues