The WeddingPro Blog

Keep up with what’s happening in our community to find the latest education, inspiration and industry trends. You’ll build real relationships and book more weddings!

The Potential Impact of US Tariffs on Wedding Vendors

If you’ve noticed rising costs for flowers, attire and alcohol lately, you’re not alone—and you’re not imagining things. In early 2025, the White House enacted a sweeping set of tariffs on imported goods from countries like China, Mexico and Canada. And while services like advertising or software remain untouched, wedding vendors who rely on imported products may soon feel the impact.

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Blog Entrepreneurship Finance Industry News Pricing

8 Tariff Strategies for Wedding Vendors

Worried about tariffs? You’re not alone. According to a recent poll, 75% of Americans believe Tariffs are creating new friction in the wedding industry, but they’re not stopping celebrations—or the vendors who make them possible.

Marketing Strategy

Why The Knot and WeddingWire are the Best Advertising Platforms for Wedding Vendors

Planning and creating magical moments for couples is incredibly special. But finding a steady stream of new clients? That can...
Entrepreneurship Marketing

What You Get When You Advertise with WeddingPro

Online wedding websites are one of the top ways pros get in front of more couples. And, when you start advertising with WeddingPro (which puts the power of both The Knot and WeddingWire behind you), you’ll get access to so many features and tools that will help you connect with your ideal client way more often.

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Blog Marketing Storefront Storefront Tips Strategy

Behind your Business: How a Strong Team Profile Builds Trust

Couples aren’t just booking a service: they’re choosing people they trust. Before reaching out, they want to get to know you.

News & Events Products Updates

You Spoke, We’re Taking Action: Supporting Your Success

While wedding professionals continue to excel with us as the go-to platform for engaged couples, vendors have also shared feedback through our various forums—underscoring the opportunity to deliver stronger leads and better matches through The Knot and WeddingWire. We hear you loud and clear and take your feedback seriously. 
wedding vendor pricing strategy storefronts - a couple high fives their wedding vendor after agreeing to their pricing
Blog Marketing Storefront Storefront Tips Strategy

Pricing Transparency: What Wins More Couples? 

When couples start searching for wedding vendors, one of their first questions is: "Can we afford this?" In fact, 78% of couples say pricing is the number one factor when deciding which vendors to contact.
News & Events Products Updates

How We’re Raising the Bar for the WeddingPro Community

Last week, our CEO hosted a live Ask Me Anything with wedding professionals across the country — an open conversation about where WeddingPro is heading and how we’re committed to raising the bar to serve the vendor community.

wedding vendor availability a couple searches for vendors based on their calendar availability in the knot app
Blog Marketing Storefront Storefront Tips Strategy

Booked or Available? How Availability Impacts Inquiries

Engaged couples are planning their wedding and making fast decisions: if they can’t tell whether you are available, they might skip over your business entirely.

Blog News & Events

A Letter from the CEO: We’re Raising the Bar

Dear WeddingPro Community, In the two months since I joined The Knot Worldwide as CEO, I’ve spoken with dozens of industry pros and our WeddingPro Customer Advisory Board to gather candid feedback about working with us...