Your Couples

2025 Wedding Trends: What You Need to Know as a Pro

Discover the top 2025 wedding trends that couples will be asking for, from show-stopping florals to unexpected fashion moments. See what’s in for the year ahead.

Blog Communication Pricing Sales

4 Effective Email Templates for Tough Pricing Conversations

When it comes to pricing conversations, wedding vendors often face tough questions that can feel uncomfortable or challenging to navigate:...

LGBTQ+ Your Couples

How to Be Inclusive (+ Why It’s Important for Every Wedding Pro)

Further (or start) your education and journey to making sure all of your couples see themselves represented in your brand and feel supported by the wonderful work you do.

Blog LGBTQ+ Your Couples

Your Top LGBTQ Wedding Terminology Questions Answered

I love summer. Seventeen years ago on a warm summer evening on a balcony 33 stories above the city of...

Marketing to millennials vs gen z - WeddingPro

Blog Marketing Millennials and GenZ

Marketing to Millennials vs. Gen Z: What to Know

When you think about marketing your business to newly engaged couples, who do you picture? We’d go so far as...

Blog Wedding Insights Your Couples

2024 Wedding Trends: What You Need to Know as a Pro

Whether you’ve been a wedding pro for three years or 30, couples are going to look to you to find...

Communication Your Couples

8 Things You’re Doing Wrong in Your Lead Replies

During our recent Lead Replies webinar, we discussed how to reply to inquiries and get ghosted less. Many of the...

Wedding Insights Your Couples

2023 Wedding Trends: What You Need to Know as a Pro

Some topics never go out of style in the world of a wedding pro, and upcoming wedding trends is one...

Florist's bouquets shown off by bride and bridesmaids

Wedding Insights Your Couples

A Florist’s Look at The Knot Real Weddings Study

Must-know wedding industry statistics This goes without saying, but florists are one of the most unique groups of pros in...

couple receiving gift - surprise and delight marketing

Client Experience Marketing Your Couples

Ways to Use Surprise and Delight Marketing With Your Couples

It’s time to rethink client gifting Every day, you’re trying to go above and beyond for each of your...