Entrepreneurship Marketing

What You Get When You Advertise with WeddingPro

By Tony Syros

Online wedding websites are one of the top ways pros get in front of more couples. And, when you start advertising with WeddingPro (which puts the power of both The Knot and WeddingWire behind you), you’ll get access to so many features and tools that will help you connect with your ideal client way more often. So, let’s peel back the curtain, put all the cards on the table and get you the information you need so you can make the best decision for your advertising future. Keep reading to learn just some of the things you’ll get when you advertise with WeddingPro!

What is WeddingPro?

The Knot, WeddingWire and WeddingPro are all part of The Knot Worldwide group of brands. The Knot and WeddingWire are extremely recognizable, popular brands among engaged couples and their communities (think family, friends and religious communities), while WeddingPro is the go-to resource for wedding vendors. 

 WeddingPro is the online home for wedding professionals and small business owners to continue learning, growing their community and putting their businesses in front of the millions of couples on The Knot and WeddingWire.

The right audience

One of the biggest perks of advertising with WeddingPro is the massive audience you get to tap into. The Knot and WeddingWire have over 20 million unique visitors every single month and that is just the start. Those 20 million visitors? They are actively in the process of planning a wedding, which means they are the right people, looking at the right time and you just need to put your business in the right place with a listing on The Knot and WeddingWire.

Did you know? Today’s couples rely heavily on the overall review ratings (96%), photos (93%) and the total number of reviews (92%) to make their booking decisions. Your Storefront allows you to showcase all 3 in the moments they want to see each. 

Personalized wedding business advertising

Of all the ways you can potentially market your business, this may not be the channel you first consider to be very personal—but it absolutely is. In addition to customizing each of your Storefronts and content, the millions of people visiting The Knot and WeddingWire can personalize their search using the different filters (location, price and diversity filters) to find just their dream vendors. That’s a level of personalization you don’t see on other advertising channels like Instagram—giving couples the tools they need to narrow their search means you get warmer, stronger leads.

Top placement

How your business ranks on the internet is important since most people rarely click through to the second page of search results. So, when we talk about placement, we’re able to support you in two ways.

The first way is with how your Storefronts show up when couples search for pros on The Knot and WeddingWire. Specifically, businesses that advertise with The Knot and WeddingWire show up higher than free listings in the search results, giving them the best chance to draw in the leads. 

The second has to do with search engines, like Google. The Knot and WeddingWire have been building the biggest, strongest online presence for decades. Because of that, we get to pass those SEO benefits along to you. Storefronts on The Knot and WeddingWire outrank individual wedding websites in search results.

Did you know? Our goal is to get you a steady stream of wedding leads and we’re doing just that! We’ve seen a 25% increase in the number of inquiries being submitted and a 67% increase in the conversion (of a lead to a booking) from last year to this.

Access to powerful analytics

While some of the decisions you make for your business can be made from your gut, it’s easier to feel more confident about the choices you’re making when you have numbers to back it up. That’s why we are sure to give you access to the analytics you need to track your results. Among other things, you’ll be able to see data about how many couples have visited your Storefront and how many leads you’ve received without needing to dig for data or crunch the numbers yourself.

An incredible wedding vendor community

There’s more to advertising with WeddingPro than our best-in-class advertising features—we’re here to help you build connections, network with other pros and have fun at our community events. And whether you join us at industry conferences or one of our WeddingPro events, you’ll always have someone in your corner. 

Did you know? To help support your journey as a WeddingPro community member, you’ll have access to our Support team who can answer any questions you may have about setting up your Storefront listings. 

Wedding business education

We want to help you drive results in every aspect of your business, so there are regular opportunities for you to invest in your business education. You can attend our monthly webinars to learn what other pros are doing to grow their businesses. You can peruse the WeddingPro blog at any time to dig deeper into the topics you’re interested in the most. You can sign up for our newsletter (at the bottom of this page) to have the top stories and resources land right in your inbox. There are tons of options for you to join live or at your leisure (and for free)!

Fun along the way

What would this all be without a little fun? This is the wedding industry after all. And even though we might be covering some serious topics, we’re always sure to lighten the mood—your days can be serious enough. So if you’re wanting to add a laugh to your daily schedule, be sure to follow WeddingPro on Instagram.

Excited about everything you get when you decide to advertise with WeddingPro? Let’s get your Storefronts set up and leads coming your way—simply fill out this form and we’ll be in touch.