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Your Top Questions About The Knot Worldwide and Zola Answered

Article summary:

• On October 14th, The Knot Worldwide announced that it had entered into an agreement for Zola to join the global portfolio of brands.
• Following the announcement, wedding pros submitted their questions, and we’re addressing the most frequently asked ones in this article.
• Wedding vendors’ most common questions center on operational logistics, pricing and leads across The Knot Worldwide properties, including WeddingPro.

Two weeks ago, we shared the news that The Knot Worldwide has entered into an agreement for Zola to join our global portfolio of brands. We’re committed to being as transparent as possible. Here are answers to the most-asked questions from the vendor community about this announcement.

Your top questions

Is my WeddingPro price going up?

Your pricing is not changing. WeddingPro will maintain its respective pricing structures.

What happens to my Storefront, billing and reviews?

Zola remains a separate platform. If you already have a Zola storefront, keep using it as you normally do. If you don’t have one, no action is required. If we introduce optional cross-listing tools in the future, we will guide you through the process step-by-step.

Do I need to do anything?

Right now, nothing changes. Both brands will continue operating as they do today, and you don’t need to do anything. Keep running your business as usual.

Will there be bundled rates for listings on both platforms?

Even as Zola continues as a separate brand, we know many of you list on both platforms. We will explore bundled offerings and benefits in the future.

Account operations and setup questions

Is a Zola presence included in my The Knot Worldwide services?

No. Zola will continue to operate as a separate brand and platform. Nothing about your current billing or package changes as a result of this announcement.

What happens to my reviews?

Your reviews stay where you earned them. Because WeddingPro and Zola remain separate brands, nothing is being merged or moved.

Pricing across The Knot Worldwide

I pay for both. Will billing be combined? Will I be credited for overlap?

Since Zola will continue as an independent brand, your existing agreements will not change. Billing for each platform will remain separate.

I have prepaid Zola credits or a plan renewing soon. What happens to that money?

Everything you have paid for on Zola remains fully intact on Zola. For questions regarding Zola credits or renewals, please contact Zola directly at weddingvendors@zola.com.

Will there be a bundled or better rate for being on all three?

Even as Zola continues as a separate brand, we know many of you list on both platforms. We will explore bundled offerings and benefits in the future.

Is Zola’s pay-per-lead model going away? Will it become a subscription?

Zola will continue to operate as its own brand, and we know flexibility is a primary reason vendors choose it. We hear that feedback clearly, and Zola’s distinct model is a key consideration in all future planning.

Lead management across The Knot Worldwide and Zola

Will Zola leads and messages come into my WeddingPro inbox?

No, both platforms will continue to operate independently, so your leads and messages will stay in their respective inboxes.

What are you doing about fake leads, spam and lead quality?

Like virtually every platform across the tech industry today, we are actively tackling the challenges of spam and fraudulent activity. We know how precious your time is, and maintaining the quality of your inquiries is something we take very seriously. This work is ongoing, and we continue to make significant investments to stay ahead of these issues at scale. Here is where we are focusing our resources and technology:

• A Dedicated Trust & Safety Operations Team: We have established a specialized team whose top priority is tackling spam—actively identifying, mitigating and removing unwanted activity while enforcing strict community standards.
• Expanded Engineering Investments: We have scaled up our engineering efforts to build more robust systems designed to detect and block fraudulent activity before it ever reaches you.
• Automated Detection Technology: We have implemented new automated detection tools that allow us to spot suspicious activity faster and deliver scalable protection across our Storefronts.

We know there is still more work to do, but protecting your inbox is a continuous commitment, and we remain fully dedicated to making the investments needed to give you the reliable experience your business deserves.

An exciting future for wedding vendors

Thank you for your continued trust and partnership. We’re excited about what this next chapter can unlock for you, for couples and for the wedding industry. We are committed to transparency. We will provide clear, advance notice before introducing any new portfolio features or updates.