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7 Ways to Promote Your Award Win—With Examples from Pros

So, you’ve won a wedding pro award—congrats! Now what? Beyond bragging rights, an award can powerfully build credibility and help you stand out when couples compare vendors.

Awards can act as a third-party trust signal, showing prospective couples that your work has been recognized beyond your own marketing. When awards are based on client experiences and reviews, they can also reinforce the social proof that helps couples feel more confident in their wedding vendor choice.

The key is to make that recognition visible wherever future couples encounter your business. From your website and social media to email marketing, sales materials and your WeddingPro Storefront, here are seven ways to promote your wedding award win and turn it into a valuable marketing asset that lives beyond the initial announcement.

1. Add it to your website 

Award badges aren’t just for your Storefront. You can also add them to your website so couples can see your achievements. 

Log in to your WeddingPro dashboard and download the badges you’ve won from the Best of Weddings tab on your Storefront. To add the badges, simply download them or copy the code to paste into your website’s HTML. The best part? They will take users straight to your Storefront! Need more ideas on how you can use your award badges on your website? Consider adding your award badge to:

• Your homepage or header, where couples can see it as soon as they arrive
• Your About page, alongside information about your experience and approach
• Your testimonials or reviews page, where your award can complement feedback from past couples
• Your footer, for ongoing visibility across your website
• Your contact or inquiry pages, where couples may be closer to reaching out

These are all digital areas where couples may need an extra reason to feel confident about reaching out. An award can reduce hesitation at different stages of the booking journey by adding a trust signal alongside your services, reviews and other business information. For couples who are still comparing wedding vendors, an award can reinforce credibility as they consider their options. On pages where couples are more likely to contact you, such as your testimonials or contact page, it can give them another reason to feel confident in taking the next step.

Adding your award to your website, in addition to your Storefront, also boosts your AI search presence, giving you a unified brand signal that makes it easier for both traditional search engines and LLMs to understand what you offer as a pro.

2. Announce your award on social media

Your followers (and couples) want to celebrate with you, so share the good news! Create social media posts or stories featuring your award badge, and write a caption explaining what the win means for you and the couples who might book you. For example, you could explain what the award recognizes and how it reflects the experience you provide to your wedding clients. Consider:

• Adding the badge to your profile bio or About section for ongoing visibility
• Creating a short Reel or video announcement pinned to your profile
• Tagging any clients, vendors, collaborators or other winners involved in the work that won the award—and encourage them to reshare
• Repurposing your award win throughout the year, rather than mentioning it just once—in a testimonial post, behind-the-scenes content or other relevant social posts to keep the recognition visible to future couples

3. Include in email marketing

Email is a direct line to some of your biggest supporters and another opportunity to reinforce your credibility with prospective couples. Use it to keep your audience in the loop and remind them of your award at different points in the booking journey. There are several ways to make the most of your email list. You could: 

• Announce your win in a newsletter and thank your clients for their reviews.
• Add the award badge to your email signature for a subtle but consistent credibility boost.
• Include your award in lead-nurture emails to give prospective couples another reason to feel confident in your services as they consider their options.
• Mention your award in inquiry follow-ups to reinforce your credibility when couples are already considering whether to book with you.
• Encourage subscribers to leave reviews on your Storefront, website or Google.

Showcasing your award across different types of emails can help keep your recognition visible instead of limiting it to a single announcement. It can also reinforce your credibility at key points in the booking journey, especially when couples are considering your services, following up on an inquiry, or deciding whether to take the next step. Featuring your award at these moments can give couples another reason to feel confident in choosing your business.

4. Feature your award in marketing materials

Don’t limit your award to just your website and social media. Including it in the marketing materials you already use can help your achievement last as you introduce your business to prospective couples. Consider featuring your award on:

• Proposals you send to prospective couples
• Pricing guides that outline your services and packages
• Media kits for press opportunities, collaborations or partnerships
• Decks, business cards and brochures you use to introduce your business
• Trade-show and event materials, such as banners, displays or handouts

Including your award alongside information about your services can give couples another reason to feel good about working with you.

5. Pitch your award win to local media

Don’t keep your success a secret—share it with your community. Your award win can give you a great opportunity to reach out to media outlets and introduce your business to new audiences. To get the word out about your success, you could:

• Pitch your story to local outlets, including local business press and TV. 
• Reach out to wedding publications and trade press that cover the wedding industry and may be interested in your achievement or expertise. 
• Use journalist networking platforms like Qwoted Experts to connect with journalists looking for wedding industry sources.

Instead of distributing a generic press release for SEO, focus on earning coverage from outlets where your award win is genuinely relevant to their audience. This can help you share your achievement with people who may be interested in your business while reaching prospective couples beyond your website and social media platforms.

6. Use your award to strengthen your Storefront and online presence

Your award and reviews can work together as complementary trust signals, giving future couples a fuller picture of your business. While your award highlights recognition for your work, reviews give couples insight into past clients’ experiences. Together, they can provide social proof that helps couples feel more confident as they research your business and decide whether to reach out. So, to make the most of your award across your online presence, you could:

• Highlight your award badges on your Storefronts on The Knot and WeddingWire.
• Keep your reviews up to date, especially reviews that showcase the experiences and qualities that contributed to your award.
• Update your business description to mention your award and highlight what really sets your business apart.
• Feature your award on other relevant platforms you control (Reddit, Substack or a blogging platform, for instance).

Your Storefront on The Knot and WeddingWire can also make it easier to collect reviews and connect with couples actively researching wedding vendors. One vendor says, “It’s easy to use, get reviews and connect with inquiring couples,” while another shares, “I enjoy the reviews, and I have clients find me on there.”

7. Turn one award into year-round social proof

Winning an award doesn’t have to be a one-time announcement. Find ways to keep the award relevant year-round by repurposing the win across different parts of your marketing. For example, you could turn your award into:

• An award announcement when you first receive it. 
• A testimonial post that pairs the award with feedback from a past couple. 
• Behind-the-scenes content showing the work and people behind your business. 
• An award badge on your website for ongoing visibility. 
• An email proof point in newsletters, lead-nurture emails or inquiry follow-ups. 
• Sales collateral, such as proposals, pricing guides or brochures. 
• Anniversary or throwback content that revisits the achievement and reminds prospective couples of your recognition. 

By finding different ways to share your award, you can make it an ongoing part of your marketing instead of something that couples only see when you first announce the win. 

How reviews can help you earn your next award

Strong reviews can build the credibility and social proof that support future award wins. The key is to make review collection a part of your client experience rather than treating it as an afterthought. Walter McClellan, CEO of Toast Entertainment, has earned numerous awards and more than 1,000 reviews on his Storefront on The Knot. He recommends keeping reviews top of mind and talking to couples before the wedding about asking for feedback. Walter also suggests following up after the wedding with a direct link and a few prompts to make it easy for couples to respond.

Consistency matters, too. Collecting reviews regularly can help build momentum toward awards. Detailed and authentic feedback also gives future couples a better understanding of your business. Keep your reviews current so they continue to reflect the experience you’re providing today, and make sure you understand the current eligibility criteria for any awards you’re working toward.

To learn more about collecting meaningful reviews, check out our post, Your Top Questions (and Answers!) About Reviews.

Make your award a part of your story

Winning an award is an achievement worth celebrating, but it doesn’t have to be the end of your story. Use your award as evidence of the trust you’ve built with your past couples, as well as a way of showing prospective couples what they can expect from working with you.

From your website and Storefront to social media, email and marketing materials, look for opportunities to keep your award visible and connect it with the reviews, experiences and work that helped you earn it. When you make your award part of your wider story, it can support the larger message that your business is trustworthy and worth recommending.