The Knot and WeddingWire Features and Tools Pros Can’t Live Without

Advertising on The Knot and WeddingWire offers pros a range of benefits that help them grow their businesses. But some features on both platforms truly stand out. So, today, we’re going to highlight three of the top features that our pros have told us they benefit from the most time and again. Keep reading to learn more!

Customizing Storefronts

Your Storefronts are an extension of your business, so you must have a lot of content on them to give your potential couples a complete picture of what you’ll offer them. The Knot and WeddingWire let you customize and edit your profiles so you can provide your couples with up-to-date information and have them represent your business the way you want. There are tools available for you to display your pricing information, add recent wedding photos and update your about me and bio sections to give your audience a high-level overview of your business. 

But be sure not to rest on your laurels once you’ve fleshed out your profiles. To make the most of your Storefronts, keep them up to date. But, don’t worry–you don’t have to update them every day. A good rule of thumb is to tweak your Storefronts at least once a month. 

Pro tip: Here are a few more ways you can make the most of your Storefronts! 

Quick Replies

Another exciting feature that’s offered by The Knot and WeddingWire is Quick Replies. Quick Replies make it easy to reach out to inquiries by allowing you to build response templates that can be sent with a single tap. This is especially useful if you frequently receive similar questions about pricing and availability. 

We’re always saying that it’s essential to reply to every lead you receive because any of them can result in a booking. Still, if you’re short on time or have a lot of messages to get to, Quick Replies can come in handy so you don’t have to craft unique responses to each inquiry. That way, you can spend more time on other tasks while also keeping your prospective couples’ needs at the forefront.

Analytics Views

The analytics provided by The Knot and WeddingWire are another key feature that pros use regularly. Having analytics readily available is essential for pros, as it gives a snapshot of how couples interact with their Storefronts. Some of the metrics included in the analytics views on both platforms include Storefront visits, the number of leads received and website clicks (aka how many people clicked through to your website). You can also see how many couples took high-value actions, such as making a call.

Both platforms automatically aggregate this data and showcase it in easy-to-understand charts and graphs. So, you can see what’s working (and what needs some work) and then edit your Storefront to get more engagement based on data-driven decisions. For example, if you notice that you’re not getting as much engagement as you’ve received in the past few months, it may be time to update your photos and request reviews from recent weddings to spruce things up. Paired with education from the WeddingPro blog, pros can use the analytics from The Knot and WeddingWire to truly understand the ROI of their advertising strategy.

Review Requests

One of the best ways to keep your Storefronts looking and feeling current is to have your past clients leave reviews. We don’t have to tell you how critical reviews are for wedding businesses, but we do want to touch on why they’re essential for your Storefronts. Your Storefronts act as hubs where couples actively researching and vetting pros can find a ton of information that may not be available anywhere else. And after they scroll through your photos and read your about me section, they will head straight to your reviews. According to data found in the Real Weddings Study, over 70% of couples find reviews to be very important when deciding which businesses to contact, so your Storefronts must have a good number of them for your couples to look through.

Because reviews are so critical, pros often use the review-request features offered by The Knot and WeddingWire. This easy-to-use feature generates either a unique link or a personalized (and customizable) email that reminds couples to leave a review on their pro’s Storefronts. 

Pro tip: Don’t forget to respond to all of the reviews you receive. This not only will close the loop on your relationship with past clients but will also show potential couples that you value open and honest communication.

See a feature you think will help your business? Fill out this form to start your advertising journey with The Knot and WeddingWire!

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