Awards Blog Marketing Reviews Storefront Storefront Tips

7 Ways to Promote Your Award Win—With Examples from Pros

So, you’ve won an award—congrats! Now what? Beyond bragging rights, awards are a powerful way to boost your credibility and stand out from other vendors in your area.  

Did you know that over 60% of couples rely on reviews when trying to find their dream vendors? Awards are often based on client feedback, which makes them one of the most powerful ways to prove to future couples that you’re reliable, trustworthy and equipped to bring their vision to life.

Ready to turn awards into a marketing magnet with practical tips and examples from your fellow vendors? Keep reading to discover what opportunities await! 

Get featured in the press and local media 

Don’t keep your success a secret—share it with your community. To get the word out about your success, you could: 

• Write a press release about your award and distribute it on PR sites (great for SEO).
• Add the win to your media kit for potential collaborations or brand partnerships. 
• Pitch your story to local outlets. Brianne from Leigh & Co Events was featured on Great Day Colorado to talk about their award—talk about exposure. Since being an award winner, Brianne said, “it has brought a lot of opportunities for [her] company.” 
• Sign up for platforms like Qwoted Experts to connect with journalists looking for wedding industry sources.

Use your awards in marketing

There are multiple ways you can showcase your wins in your own marketing mix, and by adding badges to your decks, business cards and brochures. Let’s break down what you can do to promote your winnings to couples: 

Showcase awards on your website 

Award badges aren’t just for your Storefront. You can also add them to your website so everyone can see your achievements. 

Log in to your WeddingPro dashboard and download the badges you’ve won from the Best of Weddings tab on your Storefront. To add the badges, simply download them or copy the code to paste into your website’s HTML. The best part? They will take users straight to your Storefront! Need more ideas on how you can use your award badges on your website? Consider:

• Adding them to your homepage, header or footer
• Using a pop-up or hero image to highlight the win
• Creating and embedding a short video to share the news (also great for social!)

Pro tip: According to Brianne, your website is the best place to share your win. ”It’s where people usually come to us first, and they see we have awards that are from real couples like them!”

Share the news on social media

Your followers (and couples) want to celebrate with you, so share the good news! Create posts or stories featuring your award badge, and write a caption explaining what the win means for you and your clients.

• Add the badge to your profile bio or about section for ongoing visibility.
• Create a short reel or video announcement.
• Tag any clients, vendors, collaborators or other winners involved in the work that won the award—and encourage them to reshare.

Leverage your email database 

Email is a direct line to your biggest supporters. Use it to keep your audience in the loop. There are a number of ways you can make the most of your email subscribers. You could: 

• Announce your win in a newsletter and thank your clients for their reviews.
• Encourage subscribers to leave their reviews on your Storefront, website or Google.
• Add the award badge to your email signature for a subtle but consistent credibility boost.

Use awards to boost your SEO 

Winning awards doesn’t just build trust—it can also help you rank better online. You can use it to help boost your SEO by:

• Adding the award name(s) to your website’s metadata and blog content by writing a post about the award.
• Include keywords like “award-winning wedding planner in [city]” or “best wedding photographer 2025.”
• Use backlinks to your Storefronts on The Knot and WeddingWire to build authority and traffic.

Brianne and her team found great success in writing blog posts about their awards: “We love to write blogs/press releases about it! I think it gives us a ton of authority, and it’s really helped us launch our services in all 50 states now!”

Leverage awards for networking and connecting 

Networking doesn’t involve just conversing with other wedding pros. It also includes past clients you’ve worked with. When we asked Brianne for some tips, she shared the importance of staying connected with couples who worked with you: 

“I always love to check in with couples. I think that really establishes that trust. Always follow up with couples and ask for feedback, good and bad. And then from there, ask couples to leave a review!” 

Use your win as a conversation starter and credibility booster when connecting with other professionals.

• Reach out to fellow award winners to build relationships and explore collaborations.
• Engage with their social media content to increase your own visibility.
• Attend industry events and mention your award in introductions or presentations; it adds instant credibility.

Optimize your Storefront 

Your Storefronts on The Knot and Wedding Wire are the first place couples might come across your business. First impressions count! On your Storefront, it’s crucial you show couples what you can achieve and also what makes you, you. That means you should: 

• Upload at least 20 high-quality Images that reflect your style.
• Write a compelling Business Description that highlights what sets you apart (our team can help with this!)
• Ensure all your Contact Details are accurate and up-to-date.
• Complete the FAQ section to clarify the services you offer.
• Encourage past clients to leave Reviews—this builds trust and keeps your profile current. Brianne shared that most of her business’s reviews come organically, which shows that they went above and beyond for their couples and will again for future clients. If you’re struggling to gather reviews, don’t be afraid to reach out to past couples you’ve worked with. 
• Add personality to your Team Bio and showcase the people behind the magic.
• Last but not least, Awards. Highlight award badges on your Storefront and make sure they’re visible. These awards are eye-catching and a symbol of trust and quality in your services. 

Pro tip: Check out Pro Playbook: Your Guide to Winning More Wedding Business for more tips on optimizing your Storefront. 

Make your awards work for you 

Winning an award is more than a badge—it’s a business tool. Use it to build trust, gain exposure and connect with your dream couples. 

Brianne from Leigh and Co. shared that these awards have really influenced the trust couples have in their business— “It [awards] helps with trust so much. [Potential clients] want to know about past experiences from couples, and this helps us showcase our services as something couples really love. It has also helped us establish trust in the industry to be able to launch in all 50 states and bring our services everywhere!”

Whether you’re updating your Storefront or networking with peers, make your achievements known. You’ve earned them—now let them work for you.