Sage Cakery: Finding the Recipe to Doubling Business with WeddingPro
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Sage Cakery is a brick-and-mortar bakery in Urbana, Maryland, specializing in custom cakes.
Owner and creative director Nikkie Byrd launched the business right around the start of the COVID-19 pandemic. Despite opening at such an unstable time, her business whisked to the top. Still, Nikkie faced the challenge of presenting her business in a way that attracted dream couples and kept her competitive in a fast-changing industry. The Knot and WeddingWire helped on both fronts.
I knew right away when we first opened the bakery that [WeddingPro] was a platform that we absolutely had to be on.
Nikkie Byrd
Nikkie designed her Storefront to speak to her brand and attract couples who were a perfect match for bringing their vision to life.
“We’re able to really tailor our replies to people. We’re able to reach out and put feelers out for people. We can easily upload our packages not only to our Storefront but also to the messaging platform. I think it’s also great to go back and forth with people.”
Since launching its Storefront, 50% of Sage Cakery’s wedding traffic has come from The Knot.
“I would recommend joining WeddingPro to any vendor looking to reach couples and any couple looking to find the right vendors for their big day. It’s a huge platform for us, a very well-trusted platform for our couples to be able to find us, and I think it’s huge in the success of our business.”
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