The Power of Celebrity Influence on Weddings
Celebrity and influencer culture drive trends and consumer behavior in nearly every industry—and weddings are no exception. Since Taylor Swift and Travis Kelce’s engagement, global wedding spend is estimated to increase by $2.2B over the next two years, making it an exciting time for wedding pros.
A wedding is one of the most visible, highly documented moments in a public figure’s life. So trends are sure to follow. From the themes they choose to the attire they wear and the décor that sets the scene, elements of high-profile weddings often define what engaged couples want for their own celebrations. They even influence what couples search for on vendor websites and Storefronts.
In this guide, you’ll find out why celebrity and influencer weddings are important to vendors like you and how you can put trends they inspire to work for your business.
Cultural influence of celebrity weddings
Celebrity nuptials redefine what weddings look like today—and in the future. Read this list for a look back at famous “I do’s” that’ve changed the way couples approach their big day:
2011
Kate Middleton and Prince William
Kate’s lace, long-sleeve silhouette reset bridal direction for almost a decade and set a new standard for beautifully combined tradition and modernity in wedding design. Irene Katzias of Irene + Co Events also mentioned how Kate Middleton’s simple bouquet and timeless hairstyle are still being requested years later, inspiring a more minimal, fashion-forward interpretation.
2014
Solange Knowles and Alan Ferguson
This power couple created one of the most iconic wedding shoots ever. Photographer Rog Walker broke from the traditional wedding portrait vibe and captured striking poses instead. What pushed the photos into wow-worthy territory was the wedding party in high-fashion white. Needless to say, couples are still talking about it today.
2018
Hailey Baldwin and Justin Bieber
Hailey’s bold bridal ensemble helped modern couples put a fresh spin on traditional attire. The “Till Death Do Us Part” cathedral-length veil offered a subtle and stunning nod to her vow to her husband, Justin, while earning her a spot in best wedding ensemble lists.
2022
Kourtney Kardashian and Travis Barker
This couple tied the knot three times in one year, culminating in a grand ceremony at an Italian castle. With so many standout moments, it’s no surprise Kourtney’s Dolce & Gabbana looks—and her custom wedding dress—stole more hearts than just Travis’s.
Since Taylor Swift and Travis Kelce’s engagement went viral, many vendors are asking: how will this moment change the wedding industry?
We’re officially stepping into a Swiftie bridal era, and brides are adapting their planning around it even without knowing the wedding plans yet.”
Irene Katzias, Irene + Co Events
Aesthetics
Searches for “gardens” jumped 70% on The Knot Vendor Marketplace in one week after pictures of the engagement were released. And more than 70% of vendors say Swelce’s vibe will influence wedding aesthetics in the upcoming year.
Photography
The week of Taylor and Travis’s engagement, there was a 71% increase in searches for engagement photographers on The Knot, inspiring more couples to hire a photographer to capture their entire journey together.
Fashion and Accessories
Irene mentioned the Ralph Lauren dress Taylor wore in her engagement photos sold out in under 30 minutes, while the designer of her engagement ring sold out of their entire inventory just as quickly. In the U.S. alone, wedding fashion spending is projected to reach $200M, with another $350M expected on jewelry.
How wedding vendors can prepare
There’s never been a wedding era quite like this. Take this as an opportunity to offer something new and tap into trends while they’re at their peak. Here’s how you can stay ahead:
Keep up to date with pop culture
Celebrity weddings often set the stage for new trends couples want to replicate. Read up on celebrity news and take note of what fans are loving.
Reevaluate your services
Trends come and go—some last a lot longer than others. Do your services match what couples want today? Review your offerings and tailor them to reflect what’s currently in demand.
Allow for personalization
More than 60% of couples prioritize making their wedding uniquely theirs. Give them the flexibility to personalize your packages. They may even bring up a trend you haven’t encountered yet. Be ready to help them create their one-of-a-kind vision.
Taylor is shaping couples’ interests, social patterns and shopping behaviors in real time. We would be foolish to cast this news off to the side. Join the wave respectfully, even if you are not the biggest fan of her music or style.”
Irene Katzias, Irene + Co Events
Vendor opportunities
Weddings wouldn’t be possible without talented pros like you. Take Travis Kelce’s engagement, for example—his dreamy garden setting wouldn’t have come together without the creativity and dedication of wedding vendors. Every professional in the industry has the ability to adapt their services, embrace new trends and rise to the occasion. Here’s how:
Fashion and attire
When Meghan Markle walked down the aisle in her timeless Givenchy gown, she stood out for her minimalist bridal fashion. Likewise, Sofia Richie’s elegant wedding wardrobe reinforced the “quiet luxury” or “clean girl” aesthetic dominating current bridal trends.
Opportunities for vendors:
- Offer gowns and suits that channel understated elegance and clean silhouettes.
- Provide styling for entire bridal parties, ensuring the look complements the couple’s aesthetic.
- Embrace multiple outfit changes—ceremony, reception and afterparty. This has become a must-have for many brides.
Example: A bridal boutique might create a collection inspired by celebrity looks, from Markle’s minimalist crepe fabric gown to Richie’s sleek halter-neck reception dress.
Themes and aesthetics
Celebrity weddings don’t just introduce fashion trends—they also set the tone for overall aesthetics. Sofia Richie’s minimalist aesthetic, marked by neutral palettes, refined details and understated glamor, has popularized timeless elegance for modern couples.
Opportunities for vendors:
- Offer curated design packages around popular aesthetics (e.g., “quiet luxury,” “old-money romance” or “garden glam”).
- Collaborate with other vendors to ensure the couple’s chosen aesthetic is consistent across décor, lighting, florals and stationery.
- Allow couples to have creative freedom and add their own additions to packages that will help design a wedding that directly reflects their unique story.
Example: A wedding planner might package design boards that reflect trending themes—such as minimalist elegance with soft neutrals, or a maximalist garden party with layered textures and bold florals.
Color schemes and florals
Color and flowers set the mood for every wedding—and celebrity choices tend to influence couples’ wish lists. For instance, white and green palettes, lush florals and unique accents (like hanging amaranthus!) have been everywhere in recent celebrity ceremonies.
Opportunities for vendors:
- Stay on top of seasonal flower trends and emerging palettes.
- Blend traditional florals with modern twists, such as mixing fresh and dried textures.
- Suggest palettes inspired by celebrity weddings but tailored to each couple’s personality.
Example: Florists can offer a range of trendy color combinations, from pale green and white to deep burgundy and sapphire. It just depends on the couple’s vibe—demure, dramatic or something else entirely!
Locations and venues
Exotic destinations and historic landmarks are gaining popularity, thanks to celebrity couples tying the knot in stylish spots. From Kourtney Kardashian and Travis Barker’s Italian nuptials to Chrissy Teigen and John Legend’s Lake Como ceremony, these locations capture attention—and inspire couples to dream bigger.
Opportunities for vendors:
- Position your services for destination weddings, offering logistical expertise alongside design.
- Partner with historic or unique venues to create packages highlighting their character.
- Offer options that balance luxury with accessibility, appealing to couples who love the “celebrity look” but at a local scale.
Example: A photographer might showcase past weddings shot at architectural landmarks, branding themselves as the go-to choice for couples wanting a “celebrity-level” backdrop.
How can vendors tap into pop culture?
Here’s a step-by-step checklist so you know where to start:
Keep a calendar
It’s not only celebrity weddings that capture the attention of the media—award shows, fashion weeks and premieres often set the tone for what’s trending in style, décor and aesthetics. By keeping an eye on these cultural milestones, you can anticipate what couples might want for their weddings and events. Here are a few recent moments that stole the show:
Awards shows
- The 2024 Met Gala featured ethereal florals and a “Garden of Time” theme that inspired romantic, maximalist wedding décor and bright, bold floral attire.
- The Oscars red carpet often highlights timeless Old Hollywood glam—a look couples tend to prefer for black-tie weddings.
- Grammy awards fashion showcases bold color statements, metallic textures and dramatic silhouettes that could translate into bridal-party styling or reception looks.
Fashion weeks
- Paris Haute Couture Week 2024 spotlighted minimalist bridal-inspired gowns and structured tailoring—clear cues for wedding dress trends.
- New York Fashion Week brought vibrant pops of color and playful textures that can influence florals and décor palettes.
- Milan Fashion Week leaned into opulence, jewel tones and ornate details, which translate beautifully to evening receptions and upscale wedding vibes.
Premieres
- “Barbie” movie premiere (2023) kicked off a global “Barbiecore” trend—hot pink palettes, playful details and bold décor that made its way into weddings.
- “Dune: Part Two” premiere (2024) introduced sand-inspired tones, desert-chic aesthetics and flowing fabrics, echoing a growing demand for earthy, modern wedding looks. Since “Dune: Part Three” is coming out in 2026, it might give this aesthetic a big boost in popularity soon.
- “Bridgerton” season 3 red carpet (2024) channeled Regency-era styling, which sparked a revival of romantic, vintage-inspired wedding themes.
- “Star Wars: The Mandalorian and Grogu” (2026) has a celestial-like color scheme with forest green, rich browns and silvers in a desert-like setting. With such an iconic franchise coming out in 2026, there may be a new event trend that features interesting light fixtures, forest greenery and metallic decor.
Pro tip: Build a cultural calendar at the start of each year. Track the Met Gala theme, upcoming blockbuster premieres and major fashion weeks. These moments aren’t just entertainment—they’re signals of the trends couples will be asking you to bring to life.
Lean into your own fandoms and passions
Where do you find inspiration? What’s your latest obsession? Lean into them! By connecting with communities and networks that share your interests, you can spark fresh ideas and learn ways to differentiate your offerings to find like-minded couples. Here’s some inspo:
- Coordination: Passionate about travel or food? Curate destination wedding experiences that reflect your favorite cultures or cuisines.
- Design: If you love gardening or sustainable living, explore eco-friendly floral arrangements or locally sourced blooms. Join online communities like Floral Designers Collective or local gardening clubs to see how others are experimenting.
- Fashion: If you’re a fan of period dramas or pop culture icons, translate that into themed gowns, bridesmaid dresses or accessories. For example, a “Bridgerton-inspired” corset and pastel palette collection can appeal to couples seeking Regency-era elegance.
- Photo and video: Love movies, anime or pop culture? Use storytelling techniques, cinematic lighting or thematic props inspired by your fandom.
- Planning: Meet with pros like you at WeddingPro events or niche hobby groups (e.g., wine clubs, foodie forums) to see creative ways to enhance events.
Pro tip: When your passion intersects with your work, your creativity shines through. Couples notice authenticity and your unique touch becomes your signature style.
Join vendor communities and stay in the know
There’s no better way to gather inspiration than chatting with your fellow pros. Not a part of the WeddingPro community? Here’s why you should join:
- Reach: We capture one of the largest audiences of couples of any wedding planning platform, with more than 22 million monthly unique visitors. This gives your business the best opportunity to get in front of engaged couples who need to book their big day.
- Relevance: We are known for being the top destination for couples to turn to when planning a wedding; we see over 2.4 million couples signing up on our sites every year to help turn their vision into a reality.
- Education: We’ve got blogs on topics pros care about most, from marketing mix pivots and Storefront basics to brand-building tips and much more.
Already a part of the WeddingPro community? First impressions matter. Make a good one with a strong Storefront.
Grow your network
Make room in your calendar to meet and connect with other pros, locally and beyond. Check out our Events Hub for:
- Signature Socials: Our Socials bring vendors together to network, unwind and celebrate the industry we all love.
- Virtual experiences: These events include expert insights from WeddingPro Educators, practical tips and opportunities to make meaningful connections online.
- Industry meetups: Explore a range of upcoming events such as association events and networking opportunities, where you can also find members of the WeddingPro team.
The bottom line
Celebrity and influencer weddings set the trends and tone for today’s wedding industry. For vendors, tracking these cultural milestones isn’t just about keeping up—it’s about seizing opportunities to offer something fresh and connecting with couples on a deeper level.
That’s where WeddingPro comes in. We help you stay ahead of trends and connect couples with their dream vendors—just like you. With more than 22 million unique visitors each month, we have one of the largest audiences of couples of any wedding planning platform. That means your business gets unparalleled visibility with engaged couples actively searching for wedding pros. By building your own Storefront, you can showcase your services, photos, pricing, packages and more.
We’re also continuously innovating with new features like “Make it Yours” on The Knot. This AI-driven tool matches couples to vendors whose visual styles reflect the looks they’ve saved—making it easier than ever for them to find businesses like yours.
With 2.4 million new couples joining our platforms each year, WeddingPro gives you the exposure to turn celebrity-inspired dreams into unforgettable realities. Join today and put your business at the center of the wedding trends couples care about.
Photos: Getty Images; Kir2Ben; Jose Villa; Ellen von Unwerth; So Tender Is Humanity; KT Crabb Photography
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