A Letter from the CEO: We’re Raising the Bar

Dear WeddingPro community,

In the two months since I joined The Knot Worldwide as CEO, I’ve spoken with dozens of industry pros and our WeddingPro Customer Advisory Board to gather candid feedback about working with us. While wedding professionals continue to thrive with us as the wedding platform with the largest audience of engaged couples, I’ve also learned that meaningful innovation is needed in the way that we partner with you in our next chapter together.

That’s why I am committing one thing to you today: we will raise the bar across the board to continue to deliver great value, help you match with couples and serve as an indispensable partner as you grow your business.

In the past few weeks alone, we’ve mobilized resources to start fixing some of the main points of feedback we’ve heard from you, including managing responses to leads, standing out to couples and improving your experience using our app. Here’s just a sample of what we’re working on now, and we’ll be sharing more detail over the coming months:

• Developing new tools to help you respond faster and create more opportunities to convert leads into bookings.
• Giving you better insight into unresponsive leads by launching a new feature that encourages couples to close out conversations with vendors—ultimately helping you focus on the couples most excited to work with you. Coming soon!
• Further reducing spam through increased investment in detection and prevention. While less than 1% of leads were marked by vendors as spam in 2024, we’re committed to lowering that number even further, and will be making an even greater investment in this area in 2025.
• Driving increased demand from couples through tools like The Knot Rewards, a new program we’re investing in that incentivizes couples to take planning actions like discovering vendors through The Knot Vendor Marketplace.
• After a historic year for couple signups, we’re transforming the couple experience on The Knot so they can find quality vendor matches across multiple categories more easily. Look out for these to launch in time for summer.

I want to keep the conversation between us open, continuing to gather feedback from this incredible community and share how we’re acting on it. On Wednesday, March 19 at 11 a.m. ET, I will host a live ask me anything session. I encourage you to register and submit your questions here by Monday, March 17 at 5 p.m. ET. I’ll also be setting up new (1:1 or group) in-person meetings and attending local events with you all every month.

The future of celebrations is bright, and I can’t wait to hear from you and meet many more of you this year.

Talk soon,
Raina

*This is a copy of an email sent to the WeddingPro community on March 13, 2025.