Storefront Tips

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Through the Couple’s Eyes: What They Look for When Booking a Vendor

We asked recent newlyweds to walk us through their vendor booking journey. Their answers reveal a simple truth: it’s not about being the flashiest—it’s about being clear, trustworthy and easy to connect with.

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Proof You’re the Pro: Why Credibility Matters to Couples

When couples embark on the wedding planning journey, they're making a series of significant investments, both emotional and financial. They're looking for a trusted, credible partner to help bring their vision to life.

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Stronger Replies, Faster Bookings: How Communication Wins Couples

When it comes to booking weddings, communication isn’t just a task on your checklist—it’s the heart of your success. Couples want vendors who understand them, respond quickly, and clearly convey their value.

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Behind your Business: How a Strong Team Profile Builds Trust

Couples aren’t just booking a service: they’re choosing people they trust. Before reaching out, they want to get to know you.

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Pricing Transparency: What Wins More Couples? 

When couples start searching for wedding vendors, one of their first questions is: "Can we afford this?" In fact, 78% of couples say pricing is the number one factor when deciding which vendors to contact.

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Booked or Available? How Availability Impacts Inquiries

Engaged couples are planning their wedding and making fast decisions: if they can’t tell whether you are available, they might skip over your business entirely.

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Pro Playbook: Your Guide to Winning More Wedding Business

When couples search for wedding vendors, they’re on a mission to find the perfect fit. And 90% of couples’ wedding planning happens online. Your Storefronts on The Knot and WeddingWire are often the first interaction couples have with your business. So how do you put your best foot forward?

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The Ultimate Guide to Engagement Season: What Couples Want Most from Vendors

Engagement season is the busiest booking season of the year for wedding vendors. Couples are actively searching for their dream...

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How to Write a Bio for Your Wedding Business

When couples look for wedding vendors, they want to know more than just what you do—they want to know who...

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10 Tips to Maximize Your Storefront for Engagement Season

Engagement season is here, and that means it’s the perfect time to make sure your Storefronts on The Knot and...