Storefront Tips

How to Deal: A Wedding Pros Guide to Discounts and Promotions

Can offering discounted services really lead to more bookings? Surprisingly, yes. Learn about how to use deals in your marketing and sales toolkit.

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Awards Blog Client Experience Marketing Reviews Storefront Storefront Tips Strategy

How to Get the Reviews You Need to Win the Awards You Want

Reviews and awards help attract your dream clients and boost credibility. Find out how to get high impact reviews that show off your skills.

Awards Blog Marketing Reviews Storefront Storefront Tips

7 Ways to Promote Your Award Win—With Examples from Pros

Don't keep your success a secret. Follow our guide to promoting your awards and boosting your credibility amongst potential clients.

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Blog Storefront Storefront Tips Strategy

Through the Couple’s Eyes: What They Look for When Booking a Vendor

We asked recent newlyweds to walk us through their vendor booking journey. Their answers reveal a simple truth: it’s not about being the flashiest—it’s about being clear, trustworthy and easy to connect with.
Blog Storefront Storefront Tips Strategy

Proof You’re the Pro: Why Credibility Matters to Couples

When couples embark on the wedding planning journey, they're making a series of significant investments, both emotional and financial. They're looking for a trusted, credible partner to help bring their vision to life.
the wedding vendor team profile - a beauty wedding vendor team takes care of their bride's hair and makeup
Blog Marketing Storefront Storefront Tips Strategy

Behind Your Business: How a Strong Team Profile Builds Trust

Couples aren’t just booking a service: they’re choosing people they trust. Before reaching out, they want to get to know you.

wedding vendor pricing strategy storefronts - a couple high fives their wedding vendor after agreeing to their pricing
Blog Marketing Storefront Storefront Tips Strategy

Pricing Transparency: What Wins More Couples? 

When couples start searching for wedding vendors, one of their first questions is: "Can we afford this?" In fact, 78% of couples say pricing is the number one factor when deciding which vendors to contact.
wedding vendor availability a couple searches for vendors based on their calendar availability in the knot app
Blog Marketing Storefront Storefront Tips Strategy

Booked or Available? How Availability Impacts Inquiries

Engaged couples are planning their wedding and making fast decisions: if they can’t tell whether you are available, they might skip over your business entirely.

Blog Marketing News & Events Product Updates Storefront Storefront Tips Strategy

Pro Playbook: Your Guide to Winning More Wedding Business

When couples search for wedding vendors, they’re on a mission to find the perfect fit. And 90% of couples’ wedding planning happens online. Your Storefronts on The Knot and WeddingWire are often the first interaction couples have with your business. So how do you put your best foot forward?

Engagement season guide - WeddingPro
Storefront Storefront Tips

The Ultimate Guide to Engagement Season: What Couples Want Most from Vendors

Engagement season is the busiest booking season of the year for wedding vendors. Couples are actively searching for their dream...