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How to Weave “Easter Eggs” into Weddings

Taylor Swift has a big reputation—and it’s not just about her music. Among fans, she’s known as the queen of Easter eggs: hidden references and inside jokes tucked into songs, videos, outfits and posts. Fans love connecting these dots, whether they point back to earlier eras or hint at what’s ahead. 

From secret outfit choices to cryptic captions, Taylor has turned tiny details into an art form. Through these Easter eggs, she isn’t only telling her fans what’s coming—she’s creating a relationship and fostering a connection with those who love her most. 

As a wedding vendor, you can do the exact same thing—and with Taylor’s engagement making global headlines, couples are likely to embrace this evolution of personalization. By weaving subtle, creative details into your offerings, you give couples that same feeling of “insider magic.” Whether it’s florals, playlists or stationery, Easter eggs help your work stand out—and deliver unforgettable guest experiences couples will remember all too well. 

Some of Taylor’s most famous Easter eggs 

• The blue dress: During the Eras Tour, fans guessed 1989 (Taylor’s Version) was coming based on the dress she wore—and they were right.
• Nail polish: In her Delicate promo, Taylor wore nail polish foreshadowing the Lover album.
• Not a lot going on at the moment: In 2020, Taylor posted a selfie with the caption, “Not a lot going on at the moment,” to throw Swifties off the scent of a double album release; folklore and evermore. 

The takeaway? Easter eggs aren’t just fun—they’re a storytelling tool that builds excitement, loyalty and emotional connection.

How Easter eggs set vendors apart

By incorporating Easter eggs into your services, you’re creating beautiful moments, building on couples’ stories and adding a touch of personalization to their wedding day. 

Couples and their guests often notice these touches and share them, giving your work even more reach. Aside from more visibility, it’ll help make your client’s day even more magical. Other benefits include:

• Differentiation in the market.
• Opportunities to connect your offerings with cultural trends.
• Offering each couple you work with a truly unique experience.

How to start incorporating Easter eggs

Want to start incorporating Easter eggs into your services in the wake of the engagement of the year? Here’s how: 

1. Start small: Create color palettes that are based on milestones in the couple’s love story, such as where they met or got engaged. 
2. Collaborate: Work with couples to identify their favorite moments and get creative when incorporating them into the wedding day. 
3. Layer details: Easter eggs can be obvious or subtle—mix it up so guests can keep discovering hidden details throughout the day.

Easter egg inspiration for every vendor

Catering

• Offer signature cocktails named after milestones in the couple’s journey (where they met, their proposal spot or even an inside joke).
• A late-night snack that secretly references their first date meal.
• A dessert table featuring flavors from each partner’s hometown.  

DJs & musicians

• Slip in the couple’s “guilty pleasure” song to surprise them on the dance floor.
• Create a timeline playlist that quietly mirrors their relationship (from dating to proposal and wedding).
• Add instrumental versions of their favorite modern songs during cocktail hour for guests to pick up on.

Decor 

• Table names tied to places that shaped their love story (the coffee shop where they met, their favorite travel destination, the street they live on).
• Subtle motifs—like stars, shells, or books—woven into centerpieces if they connect to the couple’s shared passions.
• Hidden quotes or initials etched into signage or décor pieces.

Favors and guest experience 

• Set up a friendship bracelet table that features the year your couple met and even their initials.
• Add favors to each table that include lyric-engraved keepsakes or magnets guests can take home. 
• Personalized fortune cookies with little messages about the couple.
• Custom puzzles or crosswords for guests that reveal couple trivia.

Florists

• Choose blooms from places meaningful to the couple (state flowers, favorite vacation flowers, or even birth month blooms).
• Hide small charms or lockets in the bouquet that hold photos of loved ones.
• Little tags attached to bouquets or centerpieces can hide an extra surprise.

Hair & makeup artists

• Incorporate a tiny accessory (like a pearl, star, or leaf) that has special meaning for the bride or couple.
• Mirror a beauty style from a movie or era the couple both loves.

Invitations & stationery

• Incorporate coordinates from a meaningful location (like where they got engaged) into the design.
• Add coded messages (e.g., poems or hidden initials) into the wedding program or menus.
• Use envelope liners that tell their story visually, like a watercolor timeline.

Jewelers

• Offer to engrave wedding bands with a word, phrase, or date only they’ll understand.
• Ask the couple about adding a subtle stone in the wedding band representing their birthstones.
• Craft lockets or cufflinks with hidden mini engravings or symbols.

Officiants

• Weave inside jokes, nicknames or meaningful song lines into the ceremony script.
• Use a coded phrase in vows that only the couple and closest friends will catch.

Planners

• Help couples (and their vendors) design Easter egg moments throughout their wedding timeline—from coded seating charts to subtle lyric references in vows, planners are perfectly positioned to help orchestrate these touches seamlessly.
• The aesthetic of the entire day can stay the same or reflect different eras as the transition between ceremony and reception happens. 

Photobooths

• Design backdrops that reflect the couple’s favorite movies, books or hobbies.
• Provide props tied to their story (sports gear from their favorite team, vintage cameras if they love travel).

Photographers & videographers

• Capture portraits in locations that hold special meaning (the site of their first kiss, their favorite bookstore).
• Add cinematic elements inspired by the couple’s favorite films or series.
• Build a photo sequence where each shot recreates a moment in their relationship.

Venues

• Incorporate lighting that shifts to reflect key milestones of their story throughout the night.
• Allow couples to decorate the space to suit their aesthetic. 

Details couples will remember all too well 

Taylor’s Easter eggs are about more than just hidden details—they’re about storytelling and connection. Couples want to weave the same sense of magic into their big day, and vendors who can deliver those little “a-ha” moments will set themselves apart. Whether subtle or bold, these details become the kind of memories guests talk about long after the wedding is over.
Taylor has shown us that small details can make a big impact. Now it’s your turn to be the mastermind. For more on how this engagement is shaking up the wedding industry, check out this article.

Photo Credit: Ruet Photography, XO Moreau Weddings