Community Update: What’s New at WeddingPro Fall 2025
We’ve been hard at work launching new innovations to elevate your experience—from Deals across The Knot and WeddingWire to faster replies in your WeddingPro inbox, plus an AI-powered planning update that helps couples find vendors like you.
Check out the video from our CEO or read up on the news that’s fueling engagement season, what’s newly launched at WeddingPro and The Knot, and where to meet us this fall.
The industry moment: Swiftonomics and engagement season
We all saw the proposal of the century, and our teams quickly activated and released our Swiftonomics report. We’re predicting a major increase in wedding spend, just in time for engagement season, with models indicating the Taylor Swift–Travis Kelce engagement could add ~$2.2B to wedding spend. Alongside the data, our activations sparked major buzz with couples—fuel that benefits pros across categories.
Product innovations that elevate your experience
Deals across The Knot and WeddingWire
Deals are live on The Knot and WeddingWire, and we know how much couples love a good deal—about 41% of couples say exclusive discounts make them more likely to reach out, so even a small incentive can be a powerful nudge. They’re a strategic tool for vendors too—you can highlight seasonal promos, off-peak pricing or last-minute availability across your Storefronts, making it easier to turn interested couples into booked clients.
Stay tuned for Black Friday, Cyber Monday and our Ultimate Wedding Savings Event—built to drive incremental traffic and inquiries to pros who run deals.
Closing the loop
In just a few clicks, couples can tell you when they’re not moving forward—so you can focus on your next great lead. We’re also educating couples on the importance of closing the loop through emails, social media and more, because no one wins when you’re left hanging. You save time, stay organized with auto-archived conversations, and gain insights when couples share why they chose another direction.
AI-powered planning tools on The Knot
Planning tools for couples on The Knot just got an AI-powered update—helping nearlyweds find vendors, like you, that match their inspiration. This means your Storefront is surfaced to couples whose style and needs align with your strengths, improving fit and conversion.
To capture that intent, refresh your Storefront regularly so the system can map your portfolio to the vibes you want to book. A few targeted updates today could pay dividends throughout engagement season.
See you IRL this fall
We’re counting down the days until Bridal Fashion Week—our team will be there and we’d love to connect. Swing by to share feedback, swap ideas and preview what’s next for WeddingPro.
We’ll also be on stage at Wedding MBA in Las Vegas this November, sharing more about what’s new and what’s next—from industry insights to new features. If you’re attending, add our sessions to your agenda and come say hello!
Hope to see you in New York or Vegas before the end of the year. And truly—thanks for all that you do to make this community so special.
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