Blog Events News & Events Uncategorized

WeddingPro Experience Palm Beach: A Recap

By Lora Sickora

Hey, Pros! We’re back with another exciting event recap, and we’re taking you to the sunny shores of Palm Beach, FL for the WeddingPro Experience!

The WeddingPro Experience in Palm Beach took place over two unforgettable days at the PGA National Resort & Spa, a luxurious venue offering top-notch amenities and breathtaking views. Most pros attended both a networking party on Tuesday, April 2nd, and an education event on Wednesday, April 3rd, immersing themselves in a world of learning, networking and celebrating.

The event kicked off with a vibrant networking party where pros mingled, exchanged ideas and formed new connections against the stunning backdrop of Palm Beach. The venue was transformed into a black-and-white wonderland, complete with refreshing cocktails, delicious bites and lively entertainment.

But that was just the beginning! The education day was packed with insightful workshops, panel discussions and breakout sessions led by industry experts. Guests engaged in topics ranging from marketing essentials and lead conversion to leveraging AI for content creation and maximizing revenue.

Throughout the event, our guests had the chance to connect with our creative partners who helped bring the event to life. From event planners and designers to photographers, videographers and more, each partner played a crucial role in making the WeddingPro Experience Palm Beach a truly unforgettable experience.

Jessica Vilchez Photography captured the event beautifully. Get an inside look here:

Here’s a quick recap of the highlights (along with some fun details) from this unforgettable experience:

Overall Mentions

The event was made possible by the collaboration of several creative partners who brought their expertise and flair to make the WeddingPro Experience Palm Beach a huge success:

• Venue + Catering: PGA National Resort & Spa
• Event Planner: Cristi G Events
• Event Design: Plan Design Events and House of Design Events
• Photography: Jessica Vilchez Photography
• Videography: Lotus 7 Films
• Stationery and Printing: Dogwood Blossom Stationery & Invitation Studio
• DJ (Networking Party), AV & Lighting: Event Factor
• DJ/Emcee (Education Workshop): Curate Entertainment
• Beauty: LeJeune Artistry
• Furniture Rental: Bubble Design Rentals
• Linen Rental: House of Hough
• Decor: Fuego Productionz
• Headshots: VRTL Pro Headshots
• Live Entertainment: KiraL Artists
• Paper Flowers: A Girl and Her Glitter
• Custom Engraving: Humble Hands JG

Networking Party (Day 1)

The event kicked off with a spectacular networking party on Tuesday, April 2nd. Pros from various categories gathered for an evening filled with light bites, cocktails and entertainment. The atmosphere was buzzing with excitement as attendees connected and shared insights.

Education Day (Day 2)

The following day was dedicated to education and featured a lineup of informative sessions designed to empower wedding professionals with the knowledge and tools they need to thrive in the industry. Here’s a glimpse of the main stage sessions that took place:

• From A to Gen Z: A Look at Today’s Couples with Tim Chi
• Demystifying the 4 Ps: Marketing Essentials for Your Wedding Business with Jenny Lewis
• Leads Not Converting? Here’s Why with Alan Berg
• How to Leverage AI for Content Creation with Andrea Eppolito
• Selling Happily Ever After: Strategies for Converting Leads to Paid Clients with Terrica

Breakout sessions included:

• Pricing Success: Attract Better Leads and More Bookings
• Squeezing The Lemon: How to Maximize Revenue at Your Wedding Venue
• Build a Storefront That Stands Out
• Is It Time to Revisit Your Business Plan?
• Where’s the Friction In Your Venue Sales Process?
• Maximizing Impact: The Role of Advertising in Wedding Businesses
• Lawsuits, Chargebacks, Nightmare Clients: Oh My!
• Redefining the Work of Weddings

Event Activations

Between sessions, guests had the chance to engage in various event activations. They could update their professional headshots at our popular headshot bar, pick up custom tumblers at the swag station and even meet with the WeddingPro team in person for personalized advice and strategy sessions.

Happy Hour

After a full day of learning, the event concluded with a vibrant happy hour. Attendees relaxed and networked while enjoying refreshing drinks and delicious snacks. It was the perfect way to end an enriching and inspiring event.

Join Us at Our Next WeddingPro Experience!

Couldn’t join us in Palm Beach? Keep an eye out for future WeddingPro Experiences later this year!