WeddingPro Reports

Industry insights and best practices to book more couples! 

We’re committed to providing you with the most current insights directly from our couples and pros at The Knot and WeddingWire to help you grow your wedding business. Check out some of our featured reports created specifically for businesses looking to make their mark in the wedding industry.

The Power of Celebrity Influence on Weddings

Celebrities getting hitched is nothing new. But the trends they inspire definitely are. Use the buzz to grow your business with exclusive data and a step-by-step checklist you can start right now.

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Pricing Strategy Wedding Insights

Behind the Budget: Navigating the Economy as a Wedding Pro

Untangling how couples' budgets relate to your business and helping you understand the ever-evolving economics of your wedding business.

How Wedding Pros Use AI: From Inspo to Action

You don’t have to be an expert to make AI work for your business. 
This guide breaks down how wedding pros are using it—with practical tools, vendor tips and easy ways to start.

From Hello to Hired: Your Guide to Lead Replies

Our new guide makes responding to lead replies easier than ever—with tips, templates, and more! Use it to kick off (and keep!) conversations with couples looking to book their big day.

The Knot Real Weddings 2025 Vendor Report

We surveyed nearly 17,000 couples for the industry's longest running report to compile everything you need to know about today's couples.

For Venues: The Knot Real Weddings 2025 Vendor Report

We surveyed nearly 17,000 couples for the industry's longest running report to compile everything you need to know about today's couples.

What’s Next for Weddings: Your 2025 Marketing Checklist

The new year is upon us—are you ready to take your wedding business to the next level? Today, couples’ expectations are evolving, and your marketing plan needs to keep pace. That’s why we’re sharing this guide, packed with actionable insights and forward-thinking strategies. It also includes a step-by-step checklist to help you craft a marketing plan that attracts your ideal couples and drives growth all year long. Fill out the form below to access your checklist.

From Proposal to Planning: A Guide to Understanding Engagement Trends

From the impacts of inflation and what we see as the big budget discrepancy to how we can all work to close the gap that causes it, this report is filled with consumer insights and actionable tips to help you better understand the wedding market right now—and how couples are trying to navigate it.

The 2024 Couples Finance and Budget Report from The Knot

From the impacts of inflation and what we see as the big budget discrepancy to how we can all work to close the gap that causes it, this report is filled with consumer insights and actionable tips to help you better understand the wedding market right now—and how couples are trying to navigate it.

Marketing to Gen Z

Gen Z is flipping the wedding industry on its head, and you need to understand these couples inside and out to better attract and serve them.