WeddingPro Reports

Industry insights and best practices to book more couples! 

We’re committed to providing you with the most current insights directly from our couples and pros at The Knot and WeddingWire to help you grow your wedding business. Check out some of our featured reports created specifically for businesses looking to make their mark in the wedding industry.

What’s Next for Weddings: Your 2025 Marketing Checklist

The new year is upon us—are you ready to take your wedding business to the next level? Today, couples’ expectations are evolving, and your marketing plan needs to keep pace. That’s why we’re sharing this guide, packed with actionable insights and forward-thinking strategies. It also includes a step-by-step checklist to help you craft a marketing plan that attracts your ideal couples and drives growth all year long. Fill out the form below to access your checklist.

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From Proposal to Planning: A Guide to Understanding Engagement Trends

From the impacts of inflation and what we see as the big budget discrepancy to how we can all work to close the gap that causes it, this report is filled with consumer insights and actionable tips to help you better understand the wedding market right now—and how couples are trying to navigate it.

The 2024 Couples Finance and Budget Report from The Knot

From the impacts of inflation and what we see as the big budget discrepancy to how we can all work to close the gap that causes it, this report is filled with consumer insights and actionable tips to help you better understand the wedding market right now—and how couples are trying to navigate it.

Using Lead Replies to Unlock Sales

Converting wedding leads to bookings is a top challenge for vendors. Better understand how to reply to leads on The Knot and WeddingWire.

Marketing to Gen Z

Gen Z is flipping the wedding industry on its head, and you need to understand these couples inside and out to better attract and serve them.

The Knot Real Weddings 2024 Vendor Report

We surveyed nearly 10,000 couples for the industry’s longest running report to compile everything you need to know about today's couples.

For Venues: The Knot Real Weddings 2024 Vendor Report

We surveyed nearly 10,000 couples for the industry’s longest running report to compile everything you need to know about today's couples.

Marketing to Gen Z

Marketing to Gen Z walks you through what you need to know about Gen Z couples. Get your copy to...

5 Things Venues Should Know To Book More Couples

How couples choose their venues and how advertising can help you reach them. Wondering how to position your venue to...
WeddingPro Pricing Report

Increase Bookings with Upfront Pricing

Our new guide is here! It’s got the inside scoop on how couples use pricing to find and select vendors,...