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The Best of WeddingPro: Top 2023 Product Launches and Updates

2023 product launches - WeddingPro

Here at WeddingPro, our team is always working hard to continually improve our products (with both new product launches and updates) to help you achieve your business goals. And this year, we saw our pros grow their businesses to new heights through both existing WeddingPro product offerings as well as some exciting new features!

With the end of the year fast approaching and engagement season upon us, make sure to check out this list of our most-loved recent product launches and updates designed to help close the sale with your ideal clients faster, and make your day-to-day business management easier.

Ready to learn about our top products in 2023? Let’s dive in!

7 Exciting WeddingPro Product Launches & Updates

From product launches such as WeddingPro Inbox, your one-stop-communication-shop, to offering deeper insights on your couples’ booking journey, 2023 was all about making it easier than ever before to meet your business goals. Whether it’s setting a great first impression with couples when they see your Storefront or more effectively responding to your leads, here are a few products and features you don’t want to miss.

1. Storefront Activity

We know it’s important for you to have unparalleled insight into your customers’ wants, needs, and actions. And it’s especially critical to understand how your future clients are interacting with your business, which is why we made sure this information is easy to find directly on your Storefronts.

Want to take a deeper dive into the actions couples are taking on your Storefronts? Head to Storefront Activity to learn which couples visited your Storefront, saved your Storefront for future consideration, engaged with the social media and website links you’ve added, or contacted you. These metrics help you to better understand each couple’s level of intent, follow their booking journey, and view all activity by daily engagement.

2. Storefront Badges

Did you know that couples are twice as likely to submit leads to pros they trust? One way to build a solid reputation and a foundation of trust with future clients is to earn badges on your Storefronts. 

From Couples’ Choice Awards® to Highly Recommended, these badges help to create additional interest and trust in your business, increasing the likelihood of a better match between you and inquiring couples. Learn more about how you can gain each badge.

3. Storefront Completion

When couples are looking to make their booking decisions, they need as much information as possible about what makes your business and services unique. Building out and optimizing your Storefronts is the perfect way to connect with the right couples for your business. In fact, our data has shown that pros with completed Storefronts see higher lead conversion rates! That’s why we launched new-and-improved Storefront completion trackers in 2023.

To get started, here are a few tips:

  • Head to your Storefront completion checklists on The Knot and WeddingWire to build yours out with recent, high-quality content.
  • Within your tracker tools, check out our guide for what a best-in-class Storefront looks like. Use it as a reference when completing your own.

Pro Tip: Varying your content across The Knot, WeddingWire, and anywhere else you promote your business helps you rank higher in search results!

4. WeddingPro Inbox

We know that the ability to organize and streamline communication with your leads is key. That’s why we prioritized the 2023 launch of the WeddingPro Inbox, your one-stop-shop to efficiently communicate and easily manage your conversations with couples on The Knot and WeddingWire.

After launching the WeddingPro Inbox, we have continued to make iterations based on your feedback. Thanks to your suggestions, the WeddingPro Inbox now allows you to search for leads by their name, and your leads include the couple’s phone number, if the couple has provided it. With couples’ information readily available at your fingertips, you can more easily personalize your responses, which can help you better convert leads and increase your ROI!

5. Premium Education

Ready to continue upleveling your business knowledge and performance in 2024?

In 2023, at the bottom of your dashboard, Inbox, and Insights pages, we added helpful articles to guide you on how to reply to leads, tips for making the most of your Storefronts, ways to optimize your performance, and so much more. Learning business-boosting skills has never been easier!

6. WeddingPro FAQs

At WeddingPro, we ensure you can easily find answers to your most pressing questions. Whether you need more information on billing, account management, Storefront content, or another topic, we’ve got you covered! 

Easily access the answers to your top questions on our Support page, or head to The Knot or WeddingWire’s Help Centers for more information.

7. Billing Made Easy

Keeping track of your bills and invoices is now easier than ever! Simply head to your WeddingPro dashboard and select Billing from the drop-down menu to see any outstanding bills and keep your account in top shape.

Looking for more information on what vendors love most about WeddingPro? Check out what our customers are saying and discover other ways WeddingPro can help grow your wedding business in 2024!

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