Referrals are an important marketing channel for almost every wedding business owner. Because, when a previous client, another wedding pro or venue owner refers a couple to you, it is the strong vote of confidence a potential client needs to hit inquire on your Storefront (a warm lead is better than a cold lead after all). And, while there are lots of ways to establish yourself as the consummate professional and trustworthy provider, being included on preferred vendor lists can help you quickly build trust with engaged couples. So today, we wanted to talk about the question that is on almost every wedding pro’s mind, “How do I get on a preferred vendor list?” Read on for our top tips and strategies to help you build a strong referral network for your wedding business.


Make sure your ideal clients are aligned


Photo Credit: Lisa Hartz Photography