Through the Couple’s Eyes: What They Look for When Booking a Vendor
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What real couples say matters most on your Storefronts
Before a couple ever reaches out, they’ve already formed an opinion. They’ve seen your photos, read a few reviews, checked your availability—and if everything feels like a fit, they tap “Request Quote.”
In today’s planning process, your Storefront is your first impression. And what couples see there influences whether or not they take the next step. We asked recent newlyweds to walk us through their booking journey. Their answers reveal a simple truth: it’s not about being the flashiest—it’s about being clear, trustworthy and easy to connect with.
Content: what couples want to see first
“Treat your Storefront like a billboard… lead with photos that show off your best work to grab the attention of couples.”
– Taylor & Tyler, married Jan 2025
Couples aren’t just searching—they’re filtering, scanning and comparing. The first thing they’re trying to figure out is whether you’re a potential fit, and your content either helps them do that quickly or sends them looking for other options.
What catches their eye? Photos that reflect their style. A clearly listed guest capacity. And transparent pricing and availability. When that information is upfront, couples can picture what working with you might look like and decide whether to take the next step.
“I kind of used The Knot and WeddingWire to find lists by geography. And then I would use social media kind of as more like research…to really see what they were doing. Like I want to look at their website or their Instagram page.”
– Kate & Hunter, married Mar 2025
Storefronts that include links to Instagram or a website make that experience even smoother. The easier you make it to explore, the more likely you are to let couples learn more about your business.
“If a Storefront has put effort into the content… they’ve clearly had professional photographers through the space… that gives them credibility.”
– Kate & Hunter
Credibility: building trust before the click
“If all those elements were a go, then we’d read reviews to hear from other couples. We also kept an eye out for awards.”
– Taylor & Tyler
Once a couple is interested, the next question is: can I trust this person with my wedding? Credibility is how you answer that—before they even say hello.
For Taylor and Tyler, that trust came from seeing thoughtful reviews, recognizable awards and signals that other couples had a great experience. They weren’t just looking for praise—they wanted confirmation that a vendor could follow through and deliver under pressure.
Even a few recent reviews or a mention of an award can tip the scale. These details help couples feel confident hitting “Request Quote,” because they don’t feel like they’re taking a gamble.
Communication: making couples feel seen and heard
“Timely responses and a shared excitement for our day were the most important.”
– Taylor & Tyler
Once a couple decides to contact you, they want the interaction to feel personal, not transactional. It’s not just how fast you respond—it’s how you make them feel when you do.
Couples remember vendors who reply with warmth, clarity and enthusiasm. And before they even tap “Request Quote,” many are already paying attention to how your Storefront feels. Are you easy to understand? Do you show your team or process? Do you seem like someone who would be fun—and reliable—to work with?
Fast, helpful responses do more than just win a booking. They start the relationship off with trust.
Your Storefront is doing more work than you think
“I completely feel like I lucked out with my vendors…there wasn’t a team that I would trade out. I was obsessed with all of them, which I obviously am very thankful for.”
– Kate & Hunter
The way you show up on The Knot and WeddingWire sets the tone for every couple interaction that follows. It’s more than a listing—it’s your first impression and chance at connecting with great matches.
Want to connect with more great matches? Focus on these three things:
- Show who you are through rich, relevant content
- Build trust and credibility by demonstrating real experience
- Make it easy for couples to say “yes” with clear, welcoming communication
Because when a couple reaches out, it’s not just because of your talent. It’s because you made it easy to see why you’re the right fit.
Ready to reach your ideal couple? Check out your Pro Playbook in your WeddingPro dashboard for step-by-step guidance.
Photo: Getty Images
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