Pro Playbook: Your Guide to Winning More Wedding Business
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Make a great first impression
When couples search for wedding vendors, they’re on a mission to find the perfect fit. And 90% of couples’ wedding planning happens online. Your Storefronts on The Knot and WeddingWire are often the first interaction couples have with your business.
So how do you put your best foot forward? Enter Pro Playbook, a step-by-step guide to help you optimize your Storefronts, attract stronger leads and ultimately book more weddings.
Pro Playbook is built on years of insights from millions of couples. It highlights exactly what couples prioritize when choosing wedding vendors and provides a framework to help you showcase what makes your business special. By focusing on Content, Credibility and Communication, you’ll create a Storefront that’s designed to connect you with the right couples.
How Pro Playbook works
Pro Playbook is your roadmap to success with WeddingPro. The framework focuses on three core areas:
- Content: Complete your Storefronts with essential details like pricing, photos, and service descriptions to give couples everything they need to make an informed decision.
- Credibility: Build trust by gathering authentic reviews and awards, and showcasing your reputation in the industry.
- Communication: Responding quickly and strategically earns you the Quick Responder badge, helping you secure more inquiries.
Let’s zoom in on Content. Pro Playbook tracks your Storefront setup progress for you, making it easy to keep your online presence up to date. Paired with WeddingPro Insights, you can monitor your progress and measure the impact of your updates. Once you’ve completed the Content checklist, you’ll help boost your exposure to couples in the marketplace within your ad tier.
Show couples exactly what they want
According to data from The Knot and WeddingWire, couples are clear about what they want when searching for wedding vendors:
- Transparent Pricing and Availability: Knowing your pricing and availability upfront is the #1 factor for couples when deciding who to contact. Don’t be shy, most couples increase their budgets after learning more about what it takes to put on their big day.
- Photos of Real Work: 64% of couples also want to see high-quality visuals that showcase your style and capabilities.
- Authentic Reviews: Real reviews help couples build trust and envision working with you. And vendors with reviews can get up to 2x the leads than vendors without
By starting with these key areas, you’ll improve your chances of connecting with couples who are genuinely interested in your services and ready to book. Simply put, Pro Playbook ensures your Storefronts speak directly to what couples care about most.
Complete your Storefronts
Your journey to success starts with a single step: completing your Storefronts. WeddingPro is here to guide you every step of the way, and Pro Playbook gives you the actionable insights and progress tracking to help you stay on top. Remember, even small updates can lead to big results. Start optimizing your Storefronts today, and you’ll be on your way to attracting stronger leads and booking more weddings.
Ready to get started? Head to your WeddingPro dashboard now and take the first step toward growing your business.
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