Marketing

Content Creation for Engagement Season

5 essentials to market your wedding business with during engagement season The fall and winter months are an especially important time of year for you as a wedding pro since it is when a significant amount of your business for the next season is booked. And, because of this, what you do in preparation can…

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How to Showcase Your Brand Authenticity and Celebrate
Branding Marketing

3 Ways to Increase Brand Authenticity

When it comes to conversations about authenticity, they are often centered around things like your purpose, personality, brand voice, and...
how to choose publication flatlay
Branding Marketing

How to Pick Publications that Match Your Brand

Have you heard the news? Two Bright Lights is now a completely FREE service! That means that getting published is...
Marketing Strategy

Simple Marketing Tips for Wedding Pros [FREE Download]

Just like filing your taxes and spring cleaning, revisiting your marketing strategies should be an annual project. But where do...
Marketing office space
Marketing Strategy

How to Build Marketing Momentum in the Face of Challenge

Whether you’re grinding it out to build your business or looking for ways to take things to the next level, ...
Marketing Website

How Your Website Can Be Your Top Salesperson Right Now

In the midst of the current COVID-19 crisis, there’s no doubt that business has changed. Client meetings may be virtual...
Marketing Social Media

Why Social Media Image Crediting is a Must

As a wedding pro, you know each one of your events requires a whole lot of work. That’s why we...
Marketing Social Media

5 Ways to Use TikTok For Your Wedding Business

If you’ve heard of the new (not-really-new) short-form video social media app TikTok, you may be wondering if your wedding...
Marketing Social Media

5 Social Media Dos and Don’ts During COVID-19

From phrases to avoid to messaging your clients and posting about your work, here’s our guide to navigating your social...
Marketing Website

COVID-19 Swipe Copy for Your Website

There’s no doubt that these last few weeks you’ve been perfecting your juggling skills. Between fielding phone calls, proactive outreach...