How The Treasury Venue Collection Uses The Knot and WeddingWire To Turn Their Leads Into BookingsBy
“One of the biggest reasons I would recommend advertising on The Knot and WeddingWire is because they deliver results. Not only in the form of qualified leads and ideal clients that we received, but these leads turn into bookings.” – Brenda Bushell
Background and Challenges
Before Brenda Bushell opened The Treasury Venue Collection, she made a name for herself in the sports entertainment industry. Eventually, though, she wanted to go on a new business adventure. And, after a gentle nudge from her church committee towards opening an events venue, she took the plunge to bring The Treasury Venue Collection to life
The Treasury Venue Collection is comprised of two historic venues based in St. Augustine, FL, The Treasury of the Plaza and The Lightner Museum. And, even though weddings weren’t originally a part of Brenda’s initial vision for the venues, the trajectory of the business changed once a friend asked if she could use one of the spaces for her daughter’s wedding.
Fast forward eight years and The Treasury Venue Collection now hosts over 300 weddings annually. Because of this high volume, The Collection needs to consistently connect with new couples and convert them into bookings. To reach its booking goals, the company uses The Knot and WeddingWire.
“At The Treasury Venue Collection, we love to celebrate love. Our passion for helping couples create their dream weddings has resulted in two of the most sought-after wedding and special event venues in St. Augustine.” – Brenda Bushell
Solution and Results
Very shortly after opening The Treasury Venue Collection, Brenda was introduced to WeddingWire and she signed up for the platform right away so she could start tracking how many leads she received, how many of those converted into tours and how many of those tours converted to bookings.
Eventually, she opened a Storefront on The Knot, and now The Collection is receiving more leads than ever. In fact, the venue receives around 37% of its bookings from leads it acquired from The Knot and WeddingWire.
“Without The Knot and WeddingWire, we wouldn’t be doing as much business as we’re doing now.” – Brenda Bushell
Measuring and Analytics
Brenda has always valued the power of measuring the marketing and advertising decisions she makes, and that effort is made easier with The Knot and WeddingWire. With their analytics tools, Brenda can see how many leads The Collection pulls in each month and tweak her strategy to receive the most leads possible. She’s also able to track the return on investment of each platform.
“We track our return on investment, ensuring that we’re getting leads and we’re getting bookings.” – Brenda Bushell
Advertising on The Knot and WeddingWire has been incredibly beneficial for The Collection because it can use the company’s reputation to gain its local audience’s trust. The Knot and WeddingWire have the largest audience of engaged couples in the industry, and this market share makes it easier to attract couples looking for a trustworthy vendor that can bring their vision to life.
Pro-tip: Another way The Treasury Collective attracts couples is by continually updating its Storefronts with new reviews and photos. So, if you’re looking to catch the eye of couples in your area, be sure to do the same!
Another reason Brenda finds so much value in The Knot and WeddingWire is the community it fosters through WeddingPro. From the business education that’s provided to the connections she’s created with other pros throughout her market and beyond, she’s been able to sustainably create an even better business.
“Being part of the WeddingPro community is invaluable at helping our business make good, educated decisions.” – Brenda Bushell
With The Knot and WeddingWire’s capabilities, The Venue Collection has a huge presence in the St. Augustine, FL market, allowing them to meet more couples looking for their dream venue. And, by tracking every engagement they receive through the platforms, Brenda continues to set her business up for continued success year after year.
About the Pro
Brenda Bushell is the Managing Partner of The Treasury Venue Collection, based in St. Augustine, FL. To learn more about The Collection, check out The Treasury Venue Collection Storefronts on The Knot and WeddingWire, visit www.treasuryvenuecollection.com, and follow the venues on Instagram @treasuryontheplaza and @lightnermuseumevents.
Photo Credit: The Treasury Venue Collection
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