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12 Questions to Ask Couples to Get Reviews for Your Wedding Business

By Lora Sickora

Struggling to get the kind of reviews that truly showcase your talent and attract your ideal clients? You’re not alone—many wedding pros have shared that they find it challenging to ask couples for feedback that’s both meaningful and impactful. 

But here’s the thing: The right reviews really can be a game changer for your business. They not only help build your credibility but also help you stand out to couples who are looking for the best in the industry. 

So, how do you get the kind of reviews you really need? It comes down to one major element—you need to know the right questions to ask for reviews that really matter. In this article, we’re sharing the 12 most strategic questions that you can ask your couples to generate reviews that highlight your strengths, showcase your unique value and help attract stronger leads and get you the clients you want.

Why strategic reviews matter

As you know, reviews are one of the most powerful tools you have for attracting new clients. Detailed, thoughtful reviews provide insight into your services and help couples understand why they should hire you for their big day. 

A well-crafted review can show exactly how you made a couple’s day special, how you solved problems and why your service is worth booking. And the more specific and engaging the review, the more likely it is to resonate with couples looking for what you have to offer. 

By asking the right questions, you can guide your couples to share the kind of feedback that sets you apart in your market and provide the exact information couples are looking for when deciding which vendors to contact.

12 questions to ask for reviews that make an impact

To help your couples write reviews that attract future clients, ask them the following 12 questions. These questions are designed to guide your couples to share their full experience with you—from the planning process to the wedding day and beyond.

1. What was the most memorable part of working with me during the planning process?

Start by asking your couples to reflect on their overall experience. This question encourages them to focus on a standout moment earlier in the process, setting the tone for a positive, memorable review. It also helps future clients get a sense of what it’s like to work with you from the moment they book you.

2. How did we collaborate to bring your vision to life?

Couples want to know that you’re listening to their needs and working with them to create their dream day. By asking this question, you’re prompting couples to highlight how you were able to take their ideas and turn them into reality, which can be a huge selling point for your future clients.

3. What part of my service made the biggest difference for you on your wedding day?

This question focuses on the practical impact of your services. Whether it was your ability to keep things running smoothly or how you helped reduce stress, this question encourages couples to share what made your role so valuable on their big day.

4. How did I help make your wedding day unique to you and your partner?

Personalization is one of the most important factors to couples when it comes to their weddings. Ask your couples to explain how you made their day feel special and tailored to their unique style and story. This helps show future clients that you can deliver that personalized experience they’re wanting.

5. How would you describe my communication throughout the planning process?

One of the most important qualities couples look for in a vendor is clear, consistent communication. This question gives couples the opportunity to highlight your responsiveness, organizational skills and how well you kept them informed throughout the entire process.

6. Was there anything unexpected that I helped solve on your wedding day?

Weddings rarely go off without a hitch, and this question helps show how you handled any unexpected challenges. Problem-solving is a key quality that future clients will appreciate, so let your couples highlight how you stepped up in a moment of need.

7. What would you tell another couple who’s considering hiring me for their wedding?

A direct recommendation is one of the most powerful endorsements a couple can provide. This question prompts them to speak directly to future clients, giving you a personal testimonial that can help seal the deal.

8. What moment during the wedding day stands out most when you think about working with me?

Encourage couples to recall a specific moment from the wedding day that showcases your involvement. Whether it was a fun, heartfelt or practical moment, this question helps capture the emotions and memories you helped create.

9. What would you say was the biggest benefit of working with me?

This question helps the couple summarize their experience by focusing on the biggest takeaway or benefit they received from working with you. This type of feedback is invaluable for helping future clients understand the true value of your services.

10. How did my services compare to your expectations?

Give your couples the chance to explain how you met or exceeded their expectations. Whether you delivered more than they expected or handled something particularly well, this feedback reinforces the value of your service.

11. What feedback did you get from your family and closest friends about my work?

Social proof can be a huge factor in influencing future clients to reach out to you. Asking your couples to share what their family and friends thought of your services adds another layer of validation to the review.

12. How did your guests respond to the services I provided?

Guests’ reactions can say a lot about your ability to create an unforgettable experience. Asking this question allows couples to share how their guests responded to your work, providing additional social proof for future clients.

How to use these questions to get more meaningful reviews

Timing and approach matter when asking for reviews. The best time to request a review is when the wedding is still fresh in the couple’s mind—usually within a few weeks after the event. Make your request personal and genuine, and let them know how much their feedback means to you.

Here’s how to make the most of these questions:

• Along with a thank-you note, send them when you request reviews through your Storefronts after the wedding.
• Personalize the questions to match the couple’s unique experience.
• Encourage them to share specific moments and details that future couples will find valuable.

By guiding your couples through these 12 questions, you’ll get detailed, thoughtful reviews that highlight the best aspects of your service. Start incorporating these questions into your review requests today, and watch how they help you stand out in a competitive market, win awards, and grow your wedding business.

Photo credit: Kir Tuben | Eclectic Midsummer