Storefront Storefront Tips

How to Boost Activity on Your Storefront

By WeddingPro

Having a Storefront on The Knot and WeddingWire is a great way to extend your reach to engaged couples looking to get married in your local community and beyond. It’s also a great way to tell your story and get couples excited about the types of products or services you offer.

Think of your Storefront as your ultimate hype man and use it to showcase all of the great work that you do so that when couples land on your page, they’ll immediately want to learn more. 

There are many ways couples can interact with your Storefront during their wedding planning journey. Let’s break down some of the top Storefront activities couples take on your page, why they’re important, and how you can boost them to get more visibility on your Storefront. 

Pre-lead activities

Pre-lead activities are Storefront actions couples take before they’ve submitted an inquiry to you. These activities include:

• Storefront visits
• Clicks through to your website or social media profiles
• Storefront saves

Often, the more pre-lead activities a couple performs, the more intent they have to book your services. So, you want to be able to hook these interested couples from the very beginning.

At this stage, do everything you can to make your main information (aka the info that people will see on the search results page and at the very top of your Storefront) as enticing as possible. Choose a high-quality eye-catching photo as your main picture so your prospective couples will want to see more.

Next, ensure that you have links to your social profiles and website available so couples can fully research your business. Couples may reach out from there, too, so ensure this info is fresh and up-to-date.

Lead-gathering activities 

Once you’ve attracted the attention of a couple, you’ll want to make sure your Storefront shines so the couple gets in contact about your services—whether by sending a lead or calling your listed phone number.

Be sure to have engaging imagery in your photo gallery that can give couples a glimpse of what their wedding could look like (and what it would look like to work with you.) Ensure that you complete the FAQs within your Storefront managers on The Knot and WeddingWire to give couples key info about your business upfront to help set you apart from other pros. 

Pricing is also one of the most important factors to couples when deciding who to contact, as it helps them get a realistic idea of costs upfront. Add your pricing details, including your price range and a pricing PDF, to your Storefront to better connect with couples who are a good fit for your services.

Lastly, make sure that your Storefront includes recent reviews. Couples use reviews to get a signal on quality of service and better understand what it’s like to work with you. The more information you can provide, the better couples will be able to get to know you. And once they know you, they’re much more likely to submit a lead. 

Post-lead activities 

These activities are actions that your clients can take to help your Storefront on The Knot and WeddingWire go from good to great. These actions include:

• Leaving a review
• Adding you as a vendor on their wedding website
• Adding you to their Real Wedding album

All of these activities are aimed at increasing your exposure to other couples looking for a pro just like you. Another action that only you can see is being marked as booked once you’ve signed on a new client (or, you can mark them as booked in your account!). With this action, you can clearly track metrics like conversion rate to inform your strategy.

Additionally, by encouraging couples to leave a review on your Storefront, it gives future couples confidence in your ability to deliver your products and services. Bonus points if they add photos of their wedding in their review and you reply to their review!

The way to boost these types of activities, in addition to delivering 5-star service, is to incorporate them into your communications with your couples during and after the wedding-planning process. Simply draft a few short messages asking couples to leave a review, mark you as booked, or add you to their wedding website or Real Wedding submission and reach out periodically to encourage these types of interactions.

Your Storefront is a tool to make your wedding business even more visible and enticing to couples. Use it to your advantage by encouraging couples at all stages in their planning journey to interact with your page  so you can continue to grow your business with the help of your Storefront. 

Photo Credit: Rawpixel.com / Shutterstock.com