Advertising on The Knot and WeddingWire provides pros with a ton of great benefits that help them grow their businesses. But, some of the features seen on both platforms truly stand out. So, today, we’re going to highlight three of the top features that our pros have told us they benefit from the most time and again. Keep reading to learn more!
Your Storefronts are an extension of your business, so it’s important that you have a lot of content on there to give your potential couples a full picture of what you’ll offer to them. The Knot and WeddingWire allow you to customize and edit your profiles so you can give your couples up-to-date information and have them represent your business the way you want them to. There are tools available for you to display your pricing information, add recent wedding photos and update your about me and bio sections to give your audience a high-level overview of your business.
But, be sure to not rest on your laurels once you’ve fleshed out your profiles. To make the most of your Storefronts, you need to keep them current. But, don’t worry–you don’t have to update them every day. A good rule of thumb is to tweak your Storefronts at least once a month.
Another exciting feature that’s offered by The Knot and WeddingWire is Quick Replies. Quick Replies make it easy to reach back out to inquiries by allowing you to build response templates that can be sent with a push of a button. This is especially useful if you frequently receive similar questions about things such as pricing and availability.
We’re always saying that it’s important to reply to every lead you receive because any of them can result in a booking, but if you’re short on time or have a lot of messages to get to, Quick Replies can come in handy so you don’t have to craft unique responses to each inquiry. That way, you can spend more time on other tasks while also keeping your prospective couples’ needs at the forefront.
The analytics provided by The Knot and WeddingWire is another key feature that pros use regularly. Having analytics readily available is important for pros because they receive a snapshot of how couples are interacting with their Storefronts. Some of the metrics included in the analytics views on both platforms include Storefront visits, the number of leads received and website clicks (aka how many people clicked through to your website). You can also see how many couples performed high-value actions, like placing a call.
Both platforms automatically aggregate this data and showcase it in easy-to-understand charts and graphs. So, you can see what’s working (and what needs some work) and then edit your Storefront to get more engagement based on data-driven decisions. For example, if you notice that you’re not getting as much engagement as you’ve received in the past few months, it may be time to update your photos and request reviews from recent weddings to spruce things up. Paired with education from the WeddingPro blog, pros can use the analytics provided by The Knot and WeddingWire to truly understand the ROI of their advertising strategy.
One of the best things you can do to keep your Storefronts looking and feeling current is to have your past clients leave reviews. We don’t have to tell you how important reviews are for wedding businesses, but we do want to touch on why they’re important for your Storefronts. Your Storefronts act as a hub where couples who are actively researching and vetting pros can get a ton of information that may not be available anywhere else. And after they scroll through your photos and read your about me section, they will head straight to your reviews. According to data found in the Real Weddings Study, over 70% of couples find reviews to be very important when deciding which businesses to contact, so it’s important that your Storefronts have a good number of them for your couples to look through.
Because reviews are so important, pros frequently use the review request feature provided by The Knot and WeddingWire. This easy-to-use feature generates either a unique link or a personalized (and customizable) email that reminds couples to leave a review on their pro’s Storefronts.
Pro-tip: Don’t forget to respond to all of the reviews you receive. This not only will close the loop on your relationship with your past clients, but it will also show your potential couples that you value open and honest communication.
See a feature you think will help your business? Fill out this form to start your advertising journey with The Knot and WeddingWire!
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