How to Get More Clients Before the Year Ends
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Engagement season is officially in full swing. And with nearly 40% of couples getting engaged between November and February, there’s no better time to boost your bookings and fill your calendar before the year ends. After all, you know that engagement season presents the unique opportunity to connect with excited couples who are ready to plan their dream weddings.
But you may be wondering how to get more clients before the year ends, especially if you’re in a crowded market. The key to success lies in standing out and showing why you’re the ideal choice for couples—and that’s where this guide comes into play.
Designed to help you maximize your visibility, increase interest and ultimately move toward getting more clients before the year is over, it’s filled with actionable strategies you’ll want to implement immediately. Let’s dive in and help set your business up for success before the new year begins.
Why You Should Maximize Bookings Now
Engagement season isn’t just busy—it’s pivotal. Couples are researching and making decisions quickly, so the vendors who act fast are the ones who secure bookings. By the time the holidays roll into the new year, many couples will have already chosen their vendors, which makes this your moment to shine.
Consider this: Couples typically start reaching out to vendors within weeks of getting engaged. That means if your Storefronts, reviews and portfolio aren’t optimized, you risk losing business to competitors in your market. Acting now ensures you’re visible and ready to convert inquiries into bookings.
How to Get More Clients Before the Year Ends: 5 Strategies
Now that you know why this timing is so critical, check out these strategies designed to help you get more clients.
1. Refresh your Storefront bio
Your Storefront bio is often the first thing couples read about your business. And having a clear, engaging bio can be the difference between an inquiry and a missed opportunity. Use the “what you do, where you do it” format in your bio headline to immediately communicate your expertise and location.
Pro tip: Share a little about your unique style, experience and what makes you stand out. For a deeper dive, check out our guide on how to write a bio for your wedding business.
2. Highlight limited-time offers or promotions
Wondering how to get more clients quickly? Creating urgency is one of the best ways to drive last-minute bookings. Limited-time offers or promotions give couples an extra incentive to reach out before someone else does.
Pro tip: Consider offering a “book before [date]” promotion or adding a bonus service like a free consultation. For example, “Book by December 31 and receive a complimentary engagement session” can create just the nudge they need to contact you.
3. Showcase recent reviews and testimonials
Couples trust reviews to guide their decisions, and showcasing glowing feedback can significantly impact your inquiries. Positive reviews don’t just build trust—they also highlight your expertise and reliability.
Pro tip: Pin a recent, standout review at the top of your Storefront and share it across social media and email campaigns. For inspiration, check out what couples look for in reviews. Plus, featuring strong reviews can help you win prestigious awards like The Knot Best of Weddings.
4. Update photos and portfolio content
Visual storytelling is critical in the wedding industry because it helps couples to imagine what it would be like to hire you for their wedding. Featuring fresh, high-quality photos on your Storefronts not only showcase your best work but also align with the trends couples love.
Pro tip: Swap in seasonal photos that reflect your expertise and current trends. Did you know that 64% of couples rank photos as one of the most critical factors when selecting vendors? Use this insight to your advantage and inspire couples to envision their day with you.
5. Leverage email marketing and social media
In addition to your Storefronts, your email list and social media platforms are powerful tools to help drive last-minute bookings. With just a few strategic posts or emails pointing to your Storefronts for more info, you can reconnect with past clients to get referrals and attract new couples.
Pro tip: Send a “last chance to book for this year” email or post on social media. Include updated team bios, fresh reviews and stunning visuals from your Storefronts. Need ideas? Check out our email templates for wedding pros. A well-timed message can make all the difference in converting leads into clients.
Take action: Book more clients before the year ends
Engagement season offers an incredible opportunity to fill your calendar with bookings, but only if you act now. If you’ve been wondering how to get more clients in the coming weeks, start by implementing these five strategies to help position yourself as the top choice for your ideal couples.
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