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Turn Clicks into Clients: 8 Storefront Elements for Stronger Leads

By Tony Syros

Your Storefront is your first impression—make it count. When couples search for wedding vendors, they aren’t just looking for any pro; they’re looking for the right fit. And the way they search is by reviewing key information on Storefronts—pricing, photos, reviews, availability, and more—to determine whether a vendor is worth reaching out to.

If your Storefront is incomplete, you could be missing out on leads to vendors who do have this information listed. Your Storefronts on The Knot and WeddingWire are some of the most powerful tools you have for attracting high-quality inquiries and securing bookings.

Why complete your Storefronts?

• More Visibility & Engagement: Completing your Storefronts increases your chances of showing up higher in the marketplace within your ad tier.
• Stronger Leads: When couples have all the details upfront, they’re more likely to inquire knowing they can afford your services, love your work, and trust your reputation.
• Stronger Performance in the Marketplace: Vendors who complete their Storefronts see 43% more two-way conversations with couples than those with incomplete Storefronts.

Log into your WeddingPro Dashboard and follow these steps to maximize your Storefronts and connect with stronger leads.

Step 1: Add your business information for easy contact

Couples need to know where you are, how to reach you, and what you do.

What to Include:

• Business Name & Location: Helps couples determine if you’re available in their area.
• Phone Number & Email: If they can’t find your contact info quickly, they may move on to another vendor.
• Business Description: A well-crafted summary of who you are and what makes you unique. Our team will help optimize this to ensure you’re standing out in search results.

Step 2: Showcase your best work with stunning photos, videos & 360° virtual tours

Visuals play a major role in a couple’s decision-making process.

• 64% of couples say photos are one of the most important factors in choosing a vendor.
• 93% say it’s a top factor when making a final decision.

How to make your gallery stand out:

• Upload high-quality, professional photos that highlight your best work.
• Select a strong main image: This is the first thing couples will see. Need help? Take advantage of our Smart Photo Selector.
• Update your gallery seasonally to reflect recent work.

Enhance your Storefronts with a 360° virtual tour (For Premium Venue Storefronts)

A 360° Virtual Tour provides an immersive walkthrough of your space, allowing couples to experience your venue from anywhere in the world.

• Gives couples a realistic view of your space, helping them envision their wedding.
• Creates a competitive advantage by offering a richer experience than static images.
• Encourages more inquiries by removing uncertainty about your venue’s layout and ambiance.

Step 3: Include your pricing to attract the ideal couples

Nearly 80% of couples say pricing is the #1 factor when choosing which vendors to contact. Being upfront about pricing helps filter out inquiries that aren’t a good fit, saving time for both you and your potential clients. There are a few ways to showcase this information: 

• Pricing overview
  • List your starting price and the typical amount couples usually spend.
  • For venues, include separate pricing for peak and off-peak seasons so couples know what to expect depending on their wedding date.
• Pricing FAQs
  • Add additional pricing FAQs that cover common concerns or questions couples might have about your costs.
  • This extra detail gives couples a deeper understanding of your pricing structure beyond just the numbers.
• Package specifics
  • Clearly detail each pricing package by including at least the package name, its starting cost and one key feature.
  • This helps educate couples on what each package offers and makes it easier for them to compare options.
    (Note: Package-specific information is limited to specific vendor categories.)
• Upload PDFs
  • Caterers should provide a customized PDF that outlines detailed information about their services and pricing.
  • This format can be especially useful for sharing a more comprehensive overview of your offerings and costs.
    (Note: PDF uploads are available for Caterers only.)

Step 4: Build trust with client reviews

Did you know? 90% of couples read reviews before selecting vendors.

How reviews impact your performance:

• Higher Trust & Credibility: Couples want to hear from past clients about their experience.
• Stronger Lead Conversion: Vendors with reviews receive twice as many inquiries as those without.

Best practices for reviews:

• Request reviews consistently after each wedding.
• Encourage clients to leave detailed feedback about what made your service special.
• Respond to reviews: Whether positive or negative, responses show engagement and professionalism.

Step 5: Answer FAQs to provide clarity on your services

Couples have specific needs, and FAQs help them determine if you’re the right fit.

What FAQs should cover:

• Detailed Pricing Info: Helps couples know what to expect.
• Service Details: Do you offer engagement shoots? Do you provide rentals?
• Logistics: What’s your cancellation policy? Do you travel for weddings?

Including FAQs reduces back-and-forth inquiries and helps you attract stronger leads.

Step 6: Keep your availability up to date 

The majority of couples say vendor availability is one of the most important factors when deciding whom to contact.

Why updating your availability matters:

• Helps couples plan their weddings confidently, knowing if you’re open for their date.
• Reduces unnecessary inquiries about dates you’re already booked.

Step 7: Link to your website & social media for extra credibility

Many couples research vendors beyond The Knot and WeddingWire before reaching out. Including social media links allows couples to see your latest work and interactions with clients, making your business feel more legitimate and approachable.

Step 8: Showcase the team making it happen

Couples want to know who they’ll be working with to bring the big day to life. The Team Profile section of your Storefronts lets you share more about the people behind your business (even if that’s just you)!

Consider adding details about:

• How you got started as a wedding vendor
• How long you’ve been in business
• Whether you’re minority owned or speak multiple languages

The more you share, the more likely you are to attract couples who get you and the value you bring to their weddings. 

A strong Storefront leads to stronger leads

Your Storefronts are your strongest marketing tools, and keeping them updated ensures you connect with the right couples at the right time.

• A complete Storefront means better visibility and stronger leads
• Couples are searching for vendors every day—make sure your Storefronts are ready when they find you.
• Investing a little time now can make a big impact on your business.

Take action today:

• Log in to your WeddingPro account.
• Check the Content section in your Pro Playbook for missing information.
• Make updates now—and set yourself up for success.

Your next inquiry starts with a strong first impression. Make yours count.