The Biggest News from WeddingMBA 2025
Las Vegas was buzzing last week as more than 3,000 wedding professionals came together for WeddingMBA 2025—and WeddingPro was there to support and connect. From an enlightening main stage keynote to fun-filled moments in our booth, we shared what’s next for the wedding industry and how we’re building it alongside you.
A New Era for the Wedding Business
In her keynote, Raina Moskowitz, CEO of The Knot Worldwide, reflected on how much has changed in the industry—and what hasn’t. In a world that can feel increasingly disconnected, celebrations remain one of the most powerful ways to bring people together. In fact, 92% of polled US users believe celebrations improve their emotional wellbeing. And the pros who make those moments happen are more vital than ever.
Resilience has always defined this industry. But even with that strength, pros are navigating three forces that are making it harder than ever before:
- evolving client expectations
- the rise of AI and automation
- and the ongoing economic pressures facing small business owners
Her message to pros was clear: adaptability and connection are your superpowers.
Nearly 70% of Gen Z and over half of Millennials experience social loneliness…The work we do matters more than ever. The need for human connection, human creativity and celebrations is really critical.
Raina Moskowitz, CEO of The Knot Worldwide
What was Announced: Building the Future Together
Our focus at this year’s WeddingMBA wasn’t just about insights—it was about action. Across the week, WeddingPro unveiled several new initiatives and updates designed to raise the bar for vendors and make it easier for pros to grow, connect and thrive.
Smarter Tools to Help Pros Grow
From Storefront enhancements and Inbox automations to a new iOS app built to save you time converting leads, WeddingPro is continuing to make running your business simpler and smoother. These updates are built to help you reach more couples and save time on day-to-day tasks—all without losing the personal touch that defines your brand.
The New iOS Mobile App
Speed is everything when converting leads. In fact, 1 in 2 couples expect to hear back from their vendor within 24 hours or less. That’s why we debuted the completely upgraded WeddingPro iOS App, redesigned to be your reliable, mobile-first messaging tool. This new app helps you work more efficiently, convert leads faster and reclaim valuable time.
- One Unified Inbox: Keep all your conversations from The Knot and WeddingWire organized in a single place.
- Twice as Fast on Average: The new app has been engineered for speed and is more than 2x faster on average than the previous version.
- Instant Notifications: Never miss a lead. Get real-time push notifications for new inquiries and couple responses so you can reply quickly, wherever you are.
- Easy Access to Couple Details: Personalize your responses with ease by seeing a lead’s key info right inside each conversation thread.
Pro Tip: Vendors who respond to leads within 3 hours of receiving a message are twice as likely to hear back!
AI and Automation
AI is not the future. It is here now.
Raina Moskowitz, CEO of The Knot Worldwide
Your time is valuable. But on average, small business owners lose 9 hours a week to excessive multi-tasking and context switching. That’s where automation and AI can make a big difference. Whether it’s with message templates, AI-assisted content or auto-replies, any way that you can save time with lead management, without losing that personal touch, can go a long way in giving back time in your day.
- Quick Replies: Customized Quick Reply templates let you reply fast and keep the conversation moving. Quick Replies now support attachments and Smart Fields, saving you time by automatically pulling in couple details like names and dates.
- Auto-replies: Make a strong first impression—automatically. With Auto-replies, send a fast, customizable acknowledgment to a new lead, even when you’re unavailable. Reduce your response times, stay competitive, and keep leads warm by sharing key details like your rates.
AI can speed up the admin work, but it will never replace the creativity, intuition and human connection that wedding pros bring to every celebration. Our tools are designed to support your craft—not replace it.
We’re continuing to launch new features that make it easy to reply to leads and keep the conversation going!
Community Beyond the Conference
Community reminds you that you’re not in it alone.
Raina Moskowitz, CEO of The Knot Worldwide
We’ve long heard from pros that community is one of the most important parts of this industry—which is why strengthening it has been front and center for WeddingPro. And of course, our presence at Wedding MBA was one way of celebrating you, the people who make this community what it is.
We’re continuing to invest in community building and we’re excited to share next year’s in-person and online event calendar soon!
The 2026 WeddingPro Small Business Grant Program
We heard from countless pros that access to capital remains one of the toughest challenges in growing a business. We’re investing directly in the future of the wedding industry with a new grant program for emerging entrepreneurs. Launching next year, this initiative will provide funding and mentorship for pros who are building innovative, inclusive and sustainable businesses. When small businesses succeed, the entire industry gets stronger.
Stay tuned for more info early next year.
The Knot 30th Anniversary Gala
In 2026, we’re marking 30 years with The Knot 30th Anniversary Gala—a new, flagship tradition that brings our brand narrative to life: uniting innovation, inspiration, and community in a way only WeddingPro can.
Keep an eye out for details!
You’re amazing at what you do…you truly bring magic to couples each and every day.
Raina Moskowitz, CEO of The Knot Worldwide
Looking Ahead
Every announcement from WeddingMBA laddered back to a simple truth: your success is our priority. Whether it’s a new feature, product enhancement, educational resource or an opportunity to network, everything we build is designed to help you keep doing what you do best—create connection, celebrate love and grow a business that lasts.
Here’s to another year of learning, celebrating and building the future of the wedding industry—together.
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