The Value of Continuing Education for Wedding Pros

We know education is vital for your business and you, but between replying to leads, creating content and actually servicing weddings, it can seem impossible to find the time. That’s why WeddingPro Educator Andrea Eppolito and Marketing Director for The Knot Worldwide, Meghan Brown, sat down to discuss the value of education for wedding pros and where to find it in this episode of Andrea Eppolito: Celebrating Life, Luxury and Above All Love. 

In this episode, Andrea and Meghan discuss where the wedding industry stands today, new education available and how to find it on WeddingPro, the value of events and community, and the impact advertising has on wedding businesses. They also answer questions like:

• What is on the agenda in terms of education at WeddingPro?
• How much is advertising your wedding business still worth? 
• What information does the community need right now? 
• What are the differentiators between a pro who invests in education and how does that education tip the scales for a business?

You can listen to the full episode now, but if you’re short on time, catch up on these quick takeaways:

The value of education 

Meghan: [WeddingPro’s] whole goal is to create a community for education and advertising, but also to be the business partner pros wish they had.

Andrea: Education is the great equalizer. Every single one of us who is in this industry is an artist. And as artists, we have our own unique way of seeing and creating in a world that can never be taught or replicated. But the business side of it is the part that I don’t think most of us had…and when you talk about being the business partner that most wedding professionals and creatives wish they had, I know that during the pandemic…people suddenly became aware of the partnership and education value that these platforms offer.

How education tips the scales for a business

Meghan: Education pushes us to think differently. We all get in our ruts—things that worked once, so we continue to do them and believe they will work, but that’s not the case. Most of the time trends change, technology changes and so people [need to] take the time to educate themselves, for example, with The Real Weddings Study. 

Pro tip: Grab your copy of The Knot Real Weddings Study Vendor Report to learn more about today’s couples and what new trends mean for your business. 

Education is what the community needs right now

Meghan: Given the fact we’ve just come out of engagement season and we’re now in crazy booking season and gearing up for wedding season, what we see a lot of people interested in are things like lead replies, how to close their sales, how to deal if couples are ghosting them, a lot of stuff on the booking process side of things.

The value of advertising

Andrea: With advertising, you get out of it what you put into it. Especially in building out your Storefront, going after awards, sharing and knowing how to leverage the platform. Beyond just popping up a Storefront, you really need to be taking advantage of the education and online classes, signing up for events like COR and going to the smaller, more intimate opportunities, because that is where you meet people. 

So, for people who are looking at it and saying, “I don’t know whether or not I belong here,” or what the long-term value is, please understand that the value of an organization like this is not about casting this incredibly wide net. It’s about having a Storefront that’s so completely personalized for you and your ideal client that you can’t help but stand out in a saturated marketplace.

If nothing else, understand that what you’re really doing is investing in your education, and your education is really going to move you from wherever you sit today to wherever you want to be. The next 18 months for so many of us are going to be survival…and we are going to land someplace new, but that is a new normal, and the only way to be prepared for that new normal is to educate yourself. 

Pro tip: If you’re not advertising with The Knot and WeddingWire, let’s change that. Reach out to our team and join thousands of pros like Andrea who are booking weddings and continuing their education with WeddingPro. 

There are so many more incredible things to discover in this conversation. Listen to the full episode, and don’t forget to follow @WeddingPro on Instagram to stay up-to-date on all the pro education and events that are coming soon!

Photo Credit: Di Studio / Shutterstock.com