Marketing Social Media

The Must-Have Social Media Guide for Engagement Season

By Camille Cade

Engagement season is here, and right now is one of your biggest opportunities to increase your visibility, build connections and drive inquiries. That’s why it’s so important to have your Storefronts completed and make sure you’re appearing where couples are searching. Today’s couples are more active than ever on social media, looking for inspiration and guidance to bring their wedding vision to life. 

That’s why it’s so important to have a social media strategy to support your brand and follow specific—and proven—social media tips designed to elevate your business. No matter what type of wedding vendor you are—photographer, planner, florist or DJ—there are simple, effective ways to create content that speaks directly to engaged couples and helps them feel connected to you.

So, let’s break down the best social media tips for every type of wedding vendor. From “before-and-after” videos for hair and makeup artists to tour videos for venues, you’ll find inspiration tailored to your unique role in the wedding industry. Use these tips to increase engagement, showcase your expertise and drive more inquiries this engagement season.

WeddingPro’s social media tips for wedding vendors

Here are the top tips and specific calls to action (CTAs) for your category in the wedding industry. Give them a try over engagement season to help generate stronger leads and grow your business.

Social media tips for officiants

• Share 3 tips for writing your vows: Post a short video or reel where you highlight three essential tips for couples writing their vows. CTA idea: “Writing your vows? Here are 3 tips that will make them unforgettable.”
• Highlight green flags to look for when hiring an officiant: Use a carousel post to showcase “green flags” couples should look for when hiring an officiant (e.g., good listener, communicates clearly, offers personalized ceremonies). CTA idea: “Looking for the perfect officiant? Swipe to see the 5 green flags to look for.”
• Post testimonials from couples who hired you: Share heartwarming testimonials from couples who loved having you as their officiant. CTA idea: “Here’s what one of our couples had to say about their officiant experience.”

Social media tips for wedding planners

• Show behind-the-scenes of a wedding day: Capture and post time-lapse clips or reels of the wedding setup process. CTA idea: “Ever wonder what wedding planners actually do on the big day? Come behind the scenes with us!”
• Give advice on setting a wedding budget: Share a carousel with “5 essential tips for setting your wedding budget.” CTA idea: “Don’t let your wedding budget stress you out. Here’s how to plan it like a pro.”
• Offer tips for booking the rest of the vendor team: Highlight the best order for couples to book their vendors (photographer, florist, caterer, etc.). CTA idea: “Don’t wait to book these vendors! Here’s the timeline you need to follow.”

Social media tips for hair and makeup artists

• Answer client FAQs: Use an Instagram Story Q&A to answer common client questions, then save it as a Story Highlight. CTA idea: “Got questions about bridal beauty? Drop them below, and we’ll answer them all!”
• Share top hair and makeup trends for 2025: Post a reel with 2025 beauty trends (e.g., natural glow, soft glam) using transitions for each look. CTA idea: “Looking for your wedding look inspiration? These 2025 beauty trends are EVERYTHING.”
• Show before-and-after transformations: Use split-screen reels showing “before” and “after” transformations of clients. CTA idea: “Watch this glow-up! See the magic happen in real time.”

Social media tips for caterers and bartenders

• Post your most popular recipes: Share mini-tutorials for cocktails or small plates that get the most client love. CTA idea: “Craving cocktail inspiration? Here’s one of our most requested signature drinks.”
• Share guest reactions to your food: Capture clips of guests’ real-time reactions to your food or cocktails and compile them into a reel. CTA idea: “See what guests are saying about our menu! Their reactions say it all.”
• Showcase custom cocktail ideas: Highlight signature cocktails or custom drink names that couples have chosen. CTA idea: “Looking for a unique cocktail for your wedding? Here’s one of our favorite couple-inspired creations.”

Social media tips for DJs and wedding bands

• Post live wedding performance clips: Share videos of the energy from the dance floor and couple reactions. CTA idea: “The energy was ELECTRIC at this wedding! Watch the magic unfold.”
• Showcase your favorite setlists: Share must-play song lists or even Spotify playlists for couples. CTA idea: “Planning your wedding playlist? Add these bangers to your setlist ASAP.”
• Highlight couples’ “do-not-play” list: Use a playful carousel post featuring songs couples often skip (like the Chicken Dance). CTA idea: “What songs are NOT making the cut? Here’s the ultimate ‘Do-Not-Play’ list from couples like you.”

Social media tips for photographers

• Share unique shot ideas for couples: Highlight creative, never-before-seen shot ideas (like reflections, shadows or creative angles). CTA idea: “Want wedding photos that are one of a kind? Here’s 5 unique shot ideas you’ll love.”
• Post sneak peeks from recent weddings: Use carousels or reels to give clients a “sneak peek” of their wedding photos. CTA idea: “Here’s a sneak peek of [couple’s name]’s magical day. More to come soon!”
• Give posing tips for couples: Post posing guides or short tutorials on how to look natural in wedding photos. CTA idea: “Feel awkward in front of the camera? Here’s how to nail natural poses with confidence.”

Social media tips for florists

• Highlight floral trends for 2025: Share a carousel or reel of trending floral arrangements, color palettes and centerpiece designs. CTA idea: “See the floral trends that are set to bloom in weddings this year!”
• Show behind-the-scenes flower processing: Use a reel to show how florists process flowers before wedding day installation. CTA idea: “Ever wonder how we prep flowers before your wedding? Here’s a peek behind the scenes.”
• Share tips for drying bouquets: Create an educational post on how to preserve wedding flowers. CTA idea: “Want to keep your bouquet forever? Here’s how to dry it the right way.”

Social media tips for venues

• Showcase past ceremonies and receptions: Post a “before-and-after” transformation of your event space. CTA idea: “Here’s how we transformed our space for [couple’s name]’s wedding — swipe for the magic!”
• Offer a venue tour video: Record a full venue tour highlighting ceremony sites, reception spaces and hidden perks. CTA idea: “Looking for your dream wedding venue? Take a tour with us today!”
• Highlight special perks included in packages: List perks like “onsite accommodations” or “exclusive catering partnerships” in a fun, easy-to-read carousel post. CTA idea: “Here’s what’s included when you book with us! Spoiler alert: It’s a LOT.”

Final thoughts

Remember, engagement season is the time to be seen. Couples are scrolling, saving and shopping for wedding vendors like never before—and they’re using social media for inspiration. By creating social media content and linking your Storefronts and social media accounts, you can show up where they’re looking, provide more touch points and book more inquiries as a result.

To get started, pick one or two ideas from your category and start posting this week. Don’t wait for the scroll to stop—give them a reason to stay.

Photography by: Kir2Ben