Blog Marketing Strategy

Your Must-Have Marketing Strategy for Engagement Season

By Lora Sickora

Engagement season is the busiest booking period of the year, so there’s no better time to make sure your wedding business stands out by using a stellar marketing strategy. After all, if you’re not prepared, you could miss out on potential leads and bookings.

With couples actively searching for vendors during this time, it’s critical that your Storefronts, marketing strategy and brand presence are ready to shine. This guide will walk you through your must-have marketing strategy for engagement season, covering everything from updating your Storefronts to using social media to support your efforts.

If you’re ready to increase your inquiries, start to convert more leads and book your ideal clients, this guide has everything you need to take action before the season ends.

The Ultimate Marketing Strategy for Wedding Pros

Here are the six must-have elements of an effective marketing strategy for engagement season.

1. Make your Storefront impossible to ignore

Your Storefronts are one of the first places engaged couples will visit to learn about your business. It’s your chance to make a lasting first impression—and a complete, up-to-date Storefront can be the difference between getting an inquiry or being overlooked.

What to do:

• Complete every section. From your bio to your contact section, ensure every part of your Storefronts are filled out. Remember to showcase your services, packages and specialties.
• Upload fresh photos. Make sure your most recent work is represented. Highlight diverse couples and unique designs to appeal to modern tastes.
• Showcase your reviews and awards. Featuring badges like Best of Weddings and Couples’ Choice Awards^Ⓡ can add credibility to your brand.

Pro tip: Storefronts that are fully completed attract stronger leads. Make sure every section of your Storefronts are optimized to convert browsers into inquiries.

2. Showcase your reviews (and ask for new ones)

Reviews are one of the most influential factors couples consider when booking vendors. Fresh, recent reviews build trust and showcase the experience you provide. Plus, vendors with strong, up-to-date reviews are more likely to win Best of Weddings and Couples’ Choice Awards^Ⓡ. 

What to do:

• Request reviews from past clients. Send a request shortly after the wedding to make it easy for couples to leave feedback.
• Use WeddingPro’s review request templates. These pre-written messages make it simple to ask for a review in a professional, polite way.
• Showcase reviews on your Storefronts. Pin your best review at the top of your Storefronts to build trust with potential clients.

Pro tip: Recent reviews matter most. Ask couples to submit reviews within a week or two after their wedding while the experience is still fresh in their minds.

3. Refresh your photos to stand out

Your photos are a most powerful way to showcase your brand’s creativity, quality and unique approach. Couples want to see recent work, not just old or outdated images.

What to do:

• Upload fresh, high-resolution photos. Include shots from recent weddings that reflect current trends.
• Use variety. Showcase different styles, color palettes and event types to appeal to a wider range of couples.
• Prioritize diversity. Representation matters. Highlight a range of couples and celebrations to connect with today’s engaged audiences.

Pro tip: Photos are one of the first things couples look at on your Storefronts. Make sure they’re vibrant, modern and reflective of your most recent work.

4. Get your social media ready to attract couples

Social media is one of the most popular places newly engaged couples go for inspiration. Being visible on platforms like Instagram and Pinterest can drive more leads to your Storefronts.

What to do:

• Create engagement season content. Show behind-the-scenes content, client testimonials and past wedding highlights.
• Use hashtags to increase visibility. Try using #EngagementSeason, #JustEngaged and hashtags relevant to your local area or specialty.
• Share client reviews. Post your most glowing reviews as shareable social media graphics or add them to Stories.

Pro tip: Use short-form video content on Instagram Reels or TikTok to give potential clients an authentic look at your brand, work and process.

5. Create a limited-time offer or promotion

Couples love a good deal—and urgency drives action by tapping into FOMO. Offering a special promotion for engagement season can encourage couples to book you sooner rather than later.

What to do:

• Offer an exclusive bonus. Examples include a free engagement session for photographers or an extra design concept for florists.
• Set a clear deadline. “Book by [date] to get this special offer” adds urgency and drives fast action.
• Promote your offer on your Storefronts and social media. Use a callout in your Storefront bio, add it to your social media captions and highlight it in your email marketing.

Pro tip: Consider adding urgency to your offer by creating a “limited availability” message. Scarcity drives action, especially during a high-stakes booking period like engagement season.

6. Use email marketing to stay top of mind

Email marketing allows you to stay in touch with potential leads and past clients. During engagement season, it’s a key opportunity to re-engage past inquiries and promote your offers.

What to do:

• Send a “Still looking for your dream [vendor type]?” email. Reconnect with past inquiries who may still be searching for a vendor.
• Promote your engagement season offer. Email is a powerful way to announce any limited-time offers or booking bonuses.
• Follow up with past clients. Request reviews from past couples to increase your review count during engagement season.

Pro tip: Email templates can save you time while still delivering high-converting messages. Create 2-3 engagement season email templates you can use repeatedly.

Take your next step

Remember, engagement season is your chance to attract stronger leads and book new clients. With these marketing strategies in place, you’ll be ready to stand out, increase inquiries and book more ideal clients during engagement season.

Photography by: ColorJoy Stock