Looking to check out past educational webinars or maybe brush up on some content you’ve already seen? You’ve come to the right place! This is your one-stop shop for all 2020 WeddingPro webinars. Make sure to bookmark this guide and return anytime to continue watching past webinars or sign up for new ones.
Looking for our 2021 webinars? Check out the replays here!
Warm Your Leads for a Hot Booking Season
The amount of information a couple can gather about you and your services before submitting an inquiry can make all the difference in how “warm” that lead is—and the warmer the lead, the more likely they are to book you. Whether couples are learning about you from your Storefronts, a referral from a past client or pro, social media or a feature in a publication, this first stage of the sales cycle is the top of your sales funnel, aka it’s important!
WeddingPro Educator Bethel Nathan will provide actionable steps to better prepare your leads and get ready for a successful booking season.
How to Avoid Getting Ghosted and Convert More Leads
Difficult or Delightful: How to Manage Your Clients During this Time Webinar
Everyone has them at one time or another, but especially during this time—clients who feel your number one priority should be them and them alone. Do you have a difficult client that is being unreasonable during this time? Or maybe one that has been absolutely delightful with all of the changes occurring? Join Jacqueline Hill of Jacqueline Events & Design, as she walks you through tactical steps for handling all types of clients right now.
Innovative Safety Precautions: Inspiration from Around the Industry
With ever-changing safety guidelines differing from state to state (and sometimes county to county), we understand that you might find yourself in a situation where you need to work but are conflicted about how to safely do so. We certainly don’t have all of the answers, but we do have an amazing community to lean on for ideas and inspiration.
How and When to Diversify Your Business for Longevity
Increasing opportunities to bring in more income is a strategic way to secure a business’ solvency and long-term sustainability, but it’s not as simple as waving a magic wand and watching the dollars flow in. In addition to finding the best products or services to launch, there’s also the matter of getting the word out about them. In this session, Kinsey will lay out a framework for attendees to design their own roadmaps to more income streams and, as a result, more revenue.
How to Round Up Reviews During COVID-19
Collecting reviews is one of the most important things you can do to help your business stand out. They provide information about your business’ personality, quality of work and professionalism that couples may not see through your marketing materials. But how can you collect reviews and make them work harder for you during the middle of COVID-19? Join WeddingPro Educator and reviews master, Desireé Dent, to find out.
State of the Wedding Industry Report: How Couples and Pros Are Adapting
Join The Knot Worldwide research expert Lauren Goodson as she provides detailed findings from a brand new survey of over 500 couples about how they’re adjusting their wedding plans amidst the pandemic, as well as findings from a recent survey of over 8,000 wedding pros on how they’re adapting. Get ready to use these insights to stay in the know and walk away with actionable tips to help you navigate this evolving time.
Long Term Solutions to Diversify Your Network
Over the last few months, in-person networking has come to a halt and most of our relationships have gone virtual— but that doesn’t mean being thoughtful and intentional about diversifying your network should stop. Join New York University Professor and WeddingPro Educator, Lauren Grech, as she shares her insight on how to promote cultural diversity within your business and our industry.
Venue Insights Part II: Navigating the New Normal
With the entire country in some state of reopening, the wedding industry has entered a new phase of COVID-19 and what it means for business. To get answers and advice on how to navigate this time, we’re hosting a Q&A session for venues to tackle what’s most important to you. Join industry experts Chris Jespersen, Julia Henning and Tamuel Cowart to get their perspective on your biggest questions.
How to Take Action and Cultivate Positive Change in the Industry
In a commitment to support and empower business ownership and leadership among Black wedding pros as well as others who have historically been underrepresented in the wedding industry, we are hosting a conversation to build a strong foundation of understanding.
Join industry leaders, Bron Hansboro, Jacqueline Nwobu, Chip Dizárd and Terri Baskin as they share their perspective on your biggest questions about how we can begin taking action to impact lasting change together.
Marketing Momentum: How to Build it in the Face of Challenge
Whether you’re grinding it out to build your business or looking for ways to take things to the next level, we’re all working towards the same thing—gaining momentum. But, even in a time of challenge, it is possible to build momentum around your brand, if you play your marketing cards right.
Join Tayler Cusick-Hollman of TAYLRD Media + Designs to learn:
- The marketing tasks you should prioritize right now
- How the different parts of a marketing strategy are connected
- Confidence that you know how to leverage each one to build (and keep) momentum around your brand
From Client to Fanatic: How to Create Touchpoints That Matter
Now, more than ever, is the time to think about how we can turn lemons into lemonade. Which is why we’re bringing in client experience expert Zoë Scharf of Greetabl. This session is all about how to create the ultimate experience for couples during this time that will result in obsessed, raving reviews and referrals. Weddings may be rescheduled for now, but let’s talk about something we can do to build a brighter, more profitable future.
DJ Insights: Your Top Questions, Answered
When it comes to navigating your business through COVID-19, we understand that you need answers specific to your service category, which is why we’re hosting this Q&A session exclusively for DJs. We’ll tackle what’s most important to you. Join WeddingPro Educators DJ Brian B, Jason Jani, Kristin Wilson and Troy Adams to get their perspectives on your biggest questions.
Finances Decoded: From Payment Plans to Expense Tracking
WeddingPro Educator, CPA and wedding planner, Nadia Anderson, is joining us for a full hour of decoding your finances. She’ll be walking you through the most pressing questions we’ve heard when it comes to finances and helping you determine what systems (and people!) you need in place to navigate this uncertain time — all in an easy-to-understand way.
Photo and Video Insights: Your Top Questions, Answered
When it comes to navigating your business through COVID-19, we understand that you need answers specific to your service category, which is why we’re hosting this Q&A session exclusively for photographers and videographers. We’ll tackle what’s most important to you. Join WeddingPro Educators Vanessa Joy, Lindsey Conklin and Brian Leahy to get their perspectives on your biggest questions.
Contracting for Coronavirus: Your Top Questions, Answered
In partnership with Caroline Fox from The Engaged Legal Collective, we’re bringing you answers to your most pressing legal questions surrounding COVID-19. Join this webinar to gain insight into the most common contract and legal questions that wedding pros are asking, plus get tips on how to navigate this time with your couples.
Planner Insights: Your Top Questions, Answered
When it comes to navigating your business through COVID-19, we understand that you need answers specific to your service category, which is why we’re hosting this planners-only Q&A session to tackle what’s most important to you. Join WeddingPro Educators Desiree Dent, Lindsay Landman, Teissia Treynet and Alia Wilson to get their perspectives on your biggest questions.
Bridal Salon Insights: How to Best Serve Couples During COVID-19
The dress shopping experience is one of the most anticipated and exciting parts of the wedding planning process for couples; but COVID-19 has impacted the industry as a whole and is forcing us all to rethink current strategies. Join this webinar with industry leaders to get their perspectives on your biggest questions, as well as advice on how to still create a meaningful, personalized experience for your couples during this time.
Venue Insights: Your Top Questions, Answered
When it comes to navigating your business through COVID-19, we understand that you need answers specific to your service category, which is why we’re hosting this venues-only Q&A session to tackle what’s most important to you. Join WeddingPro Educators Alan Berg, Kinsey Roberts and Chris Jespersen to get their perspectives on your biggest questions.
Social Media Dos and Don’ts During COVID-19
Have you been wondering how to manage your social channels and what to put in your feed during this uncertain time? Join Whitney Little, Social Media Director at The Knot Worldwide, for an informative session on how to continue using social media to stay connected and show off the value of what you do.
Inspiration and Meditation with David Beahm
Our friend and celebrity wedding designer David Beahm, founder of David Beahm Experiences, has offered to walk us through some of his tried-and-true strategies to stay calm, get inspired and remain grounded during this difficult time. Join us for an uplifting session.
COVID-19 Q&A for Wedding Pros
WeddingPro Educators, Amy Shey Jacobs, Kaleigh Wiese and Terrica will be joining us to share their best tips for navigating these uncertain times. They’ll discuss the process of rescheduling their events and how to make time for self care.
2020 Research Report: Insights From Today’s Couples
Join The Knot Worldwide research expert Lauren Goodson and community editor Louis Baragona as they share everything you need to know about 2020 weddings with key takeaways from The Knot Real Weddings Study and WeddingWire Newlywed Report. This report captures feedback from more than 27,000 couples who share the ins and outs of their wedding planning journey.
Winning at Wedding Publicity When Everything Has Changed
The wedding media landscape has shifted more in the last 18 months than it has in the previous decade — meaning traditional wedding PR methods no longer apply. In this session, award-winning national wedding publicist Meghan Ely navigates you through these changes and offers effective wedding publicity strategies you can implement to keep up.
What the 2020 Couple Is Looking For (And How You Can Deliver!)
Based on evolving trends, generational factors and societal influences, what couples are looking for changes with each passing year — your business must evolve to meet these changes. The key to more bookings and raving reviews each year is anticipating the differences and proactively changing how you market to and serve those future couples. In this webinar, WeddingPro Educator Bethel Nathan will discuss the differences being seen in 2020+ couples and will offer actionable changes you can make to your business.