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Proposal Statistics You Need to Know This Engagement Season

By Lora Sickora

Engagement season isn’t just about weddings—it’s about proposals and the spark that starts it all. That’s what makes it one of the most exciting times in the wedding industry. It’s when couples take their first steps toward saying “I do,” and for many, it all starts with the perfect proposal. 

For wedding vendors, understanding proposal trends offers a unique opportunity to connect with couples at the very beginning of their journey. By understanding what couples value in their proposals, it can help you stand out and build relationships early in the process. 

So, let’s explore some key insights into how proposals are shaping engagement season and how you can use these trends to position your business for success.

3 key trends shaping proposals this engagement season

1. Proposals are becoming more personalized.

Gone are the days of one-size-fits-all proposals. Couples are increasingly focused on creating moments that reflect their unique stories, from themed proposals to using heirloom stones in engagement rings. With more than half of proposers saying they feel significant pressure to make their proposal special, personalization is more important than ever.

Pro Tip: Highlight how your business—whether it’s a venue, photography or planning services—can enhance a custom experience.

2. Couples are investing more in their proposals

Proposals are not just emotional milestones—they’re becoming significant financial investments. On average, proposers spend more than $2,500 on the proposal itself, excluding the cost of the ring. This trend reflects the growing emphasis on creating a memorable and shareable experience.

Pro Tip: Consider offering proposal packages or services tailored to this early planning stage to capture this audience.

3. Social media is setting the stage.

Social platforms like Instagram and TikTok are playing a major role in modern proposals, from providing inspiration to becoming the place where couples announce their big moment. And about three-quarters of engaged couples announce their news on social media within just two days of the proposal.

Pro Tip: Share visually compelling content on your social media channels, such as proposal stories you’ve been part of or tips for creating unforgettable moments. And remember to link to your Storefronts on The Knot and WeddingWire so couples can easily find all the info they’re looking for.

Turn proposal trends into opportunities

Looking to grow your business during engagement season? Check out these tips on how you can turn new trends into opportunities for growth in 2025 and beyond.

Position your business for early planning.

Did you know that 80% of couples begin planning their wedding within two month of getting engaged? As a result, proposals are increasingly becoming the catalyst for wedding planning, making it crucial for you to be visible and ready to support couples from the start.

Pro Tip: Update your Storefronts with clear information on your services, pricing and details about what makes you unique to make it easy for couples to reach out.

Leverage reviews and testimonials.

Reviews aren’t just important for bookings—they also influence couples when they’re choosing vendors for their proposals. A glowing review that highlights your creativity or professionalism can make all the difference.

Pro Tip: Share client testimonials that showcase your role in memorable proposals or early planning experiences.

Collaborate with other pros.

Proposals often involve a team effort, from photographers to florists to jewelers. Partnering with other wedding vendors can create a seamless experience for couples and expand your visibility to new audiences.

Pro Tip: Highlight these collaborations to show couples how you can help create a picture-perfect proposal.

Make your mark this engagement season!

Remember, engagement season is your chance to connect with couples at one of the most exciting moments of their lives. By understanding key proposal trends and insights as well as positioning your services to meet couples’ needs early on, you can build meaningful relationships and set the stage for a successful year.
Looking for more tips to maximize engagement season? Check out our Engagement Season Checklist to make the most of this pivotal time.

Photo credit: Kir2Ben