Marketing

Brand Archetypes for Wedding Businesses and Wedding Vendors Branding Tips

Brand Archetypes for Wedding Vendors

When you think about your brand, logos, colors and photos probably come to mind. But did you know that every brand also has a personality? Uncover yours!

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niche wedding vendor wedding theme, cowboy western wedding
Blog Branding Marketing

Why Having a Niche Is a Power-Move for Your Wedding Business

How do you find your niche? Having a niche can help you stand out, grow your wedding business and turn passion into profit.
Blog Branding Email Entrepreneurship Marketing Social Media Website

How to Design a Winning Marketing Mix to Score More Clients

What is a marketing mix? Why does it matter? Check out what channels you should consider when marketing your wedding business.

Young mixed race couple using on a laptop sitting on a bed in a cabin of a vintage sailing boat
Blog Storefront Storefront Tips Strategy

Through the Couple’s Eyes: What They Look for When Booking a Vendor

We asked recent newlyweds to walk us through their vendor booking journey. Their answers reveal a simple truth: it’s not about being the flashiest—it’s about being clear, trustworthy and easy to connect with.
Blog Storefront Storefront Tips Strategy

Proof You’re the Pro: Why Credibility Matters to Couples

When couples embark on the wedding planning journey, they're making a series of significant investments, both emotional and financial. They're looking for a trusted, credible partner to help bring their vision to life.
Blog Storefront Storefront Tips Strategy

Stronger Replies, Faster Bookings: How Communication Wins Couples

When it comes to booking weddings, communication isn’t just a task on your checklist—it’s the heart of your success. Couples want vendors who understand them, respond quickly, and clearly convey their value.
Marketing Strategy

Why The Knot and WeddingWire are the Best Advertising Platforms for Wedding Vendors

Planning and creating magical moments for couples is incredibly special. But finding a steady stream of new clients? That can...
Entrepreneurship Marketing

What You Get When You Advertise with WeddingPro

Online wedding websites are one of the top ways pros get in front of more couples. And, when you start advertising with WeddingPro (which puts the power of both The Knot and WeddingWire behind you), you’ll get access to so many features and tools that will help you connect with your ideal client way more often.
the wedding vendor team profile - a beauty wedding vendor team takes care of their bride's hair and makeup
Blog Marketing Storefront Storefront Tips Strategy

Behind Your Business: How a Strong Team Profile Builds Trust

Couples aren’t just booking a service: they’re choosing people they trust. Before reaching out, they want to get to know you.

wedding vendor pricing strategy storefronts - a couple high fives their wedding vendor after agreeing to their pricing
Blog Marketing Storefront Storefront Tips Strategy

Pricing Transparency: What Wins More Couples? 

When couples start searching for wedding vendors, one of their first questions is: "Can we afford this?" In fact, 78% of couples say pricing is the number one factor when deciding which vendors to contact.