Marketing

How LLMs Help Pros Show Up in AI Searches

AI is everywhere, and that includes weddings. According to The Knot’s 2026 Real Weddings Study, the use of AI for wedding planning jumped from 20% to 36% in just one year! AI search is poised to change the way couples research wedding vendors. So how do the large language models (LLMs) underpinning AI decide what…

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What is SEO and how to do it
Marketing Website

SEO, GEO, AIO, oh my! What is Search Optimization and Where to Start

Confused by acronyms like SEO, GEO and AIO and what they mean for your wedding business? This guide breaks down exactly what these terms mean and three actionable steps to help more couples find you online.
Entrepreneurship Marketing News & Events Product Updates Tech

The Future of Wedding Discovery: How We’re Investing in Your Success

The wedding industry is facing its biggest shift in decades—are you ready for the era of AI-driven discovery? From the industry-first ChatGPT app to smart lead automations, here's how we’re doubling down on your growth and visibility.
One arm around a tablet with web page loaded
Marketing Strategy Website

SEO 101 for Wedding Pros

If you aren't showing up where couples search, you're practically invisible. Learn how to master SEO and turn high-intent search traffic into your next big booking.
Entrepreneurship Finance Management Sales Strategy

7 Venue Revenue Strategies for Year-Round Businesses

Is your venue reaching its full potential? Discover how data-driven venue owners are scaling bookings and cutting wasted marketing spend.
Entrepreneurship Industry News Marketing Strategy

Navigating a New Era: Vendor Insights from The Knot’s 2026 Real Weddings Study

The wedding market is a $100 billion powerhouse where "cookie-cutter" marketing no longer works. Stop selling services and start selling value by aligning your wedding business strategy with the expectations of today’s couples.
A male couple looking at their wedding website
Marketing Storefront Website

Wedding Marketplaces and How They Work

Marketing your wedding business shouldn't be another full-time job. A wedding marketplace is a 24/7 lead-generation engine that works while you’re away. Here's how to make a marketplace Storefront into a profitable marketing asset.
Marketing

The Marketing Metrics Every Wedding Pro Needs to Know

Move beyond guesswork by mastering the data points that actually drive your wedding business forward. We break down the essential analytics across four key stages so you can market your business with confidence.
Entrepreneurship Marketing

How to Get Started as a Wedding Venue

Ian Ramirez didn’t grow up thinking he’d become a wedding venue owner. But if an ER nurse, a land developer and an opera singer can figure it out…you can too!
Marketing

Marketing Basics for Wedding Pros

Build a winning wedding marketing strategy with expert advice on funnels, SEO and branding. Discover how to attract dream clients and grow your business.