The WeddingPro Blog

Keep up with what’s happening in our community to find the latest education, inspiration and industry trends. You’ll build real relationships and book more weddings!

10 Ways to Connect With Today’s Couples

Here’s the thing: Millennials (your current client base) are the most diverse generation we’ve ever seen. They represent 27 percent of the minority population in the US and 44.2 percent are nonwhite (according to a 2018 Brookings Institute study). And by the way, that number only goes up with your next client base: Gen Z!

Marketing Mobile

65% of Couples Are Looking You Up on a Phone — Here’s What To Do About That

Here’s the thing. Couples are planning their weddings on their phones. And we’re not only talking about using their phones...

LGBTQ+ Your Couples

Can I Call It a Gay Wedding?

This article was written by WeddingPro Educator, Kathryn Hamm. I was at a luncheon a few weeks ago, and a...

Closing the Sale Sales

5 Ways to Close the Sale Faster (And Book More Couples)

In a sea of wedding industry competition, the way in which you present your business online (your website, your storefront,...

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Entrepreneurship Networking

How to Build Your Network and Collect More Content

I remember the first time I went to a wedding convention. It seemed like everyone knew everyone else; but the...

Marketing Social Media

5 Ways to Reach Couples on Social Media

With more tech-savvy millennials relying on social media platforms to research (and even book!) wedding professionals, your social media presence is critical....

Lead Replies Sales

Your Questions About Lead Replies, Answered

We often hear that lead replies are one of the most frustrating aspects in the wedding industry, and we can...

LGBTQ+ Your Couples

5 Big Ways LGBTQ Wedding Planning Has Changed in 5 Short Years

This article was written by WeddingPro Educator, Kathryn Hamm. Five years ago, the Supreme Court of the United States (SCOTUS) decided that...

Marketing Strategy

Marketing to Millennials: Your Questions Answered

We love millennials, but… we can admit that this generation often has demands that can be difficult to satisfy. Millennials...

how to respond to lead replies
Lead Replies Sales

What Couples Want to Hear in Your Lead Replies

Generating wedding leads is one of the main drivers of advertising, but once they actually get into their sales funnel,...