The WeddingPro Blog

Keep up with what’s happening in our community to find the latest education, inspiration and industry trends. You’ll build real relationships and book more weddings!

The Value of Showcasing Inclusivity for All Couples

This post was written by WeddingPro Educator Kathryn Hamm, Publisher of GayWeddings. Over the course of the last 12 months, I have been surprised by the number of conversations I’ve had with wedding professionals who share stories of same-sex couples being refused service and of some who fear losing business if they openly serve the…

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Marketing PR

3 Reasons Why Being Featured In Local Print Magazines Can Help You Book More Business

Contrary to what you might have heard, print is not dead. At least that’s not the case when it comes...
Reviews Storefront

The Top 3 Factors Couples Look For When Reading Reviews

Did you know that 91% of consumers actively read online business reviews? Yep, you read that right. Real reviews of...
LGBTQ+ Your Couples

5 Things We Learned About the Diverse Needs of Today’s Couples

We continually promote the importance of understanding today’s couples, largely millennials who want a personalized experience that might not closely...

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Email Marketing

We’ve Sent 1000s of Emails To Engaged Couples — Here are 7 Important Lessons Learned Along The Way

Years of testing, experimenting and engaging with our audience have taught us a thing or two. It’s not easy to...
Marketing Website

6 Ways to Optimize Your Website for Leads

Once a couple makes it to your site, it’s vital that you guide them to take the next step (contact...
Marketing Social Media

How To Win With Hashtags For Weddings

Taking a great photo for Instagram or Twitter is really only step one to crafting a successful post. Hashtagging your images...
Marketing Social Media

10 Worst Instagram Offenses That Could Be Slowing Your Follower Growth

Instagram is inarguably a powerful social channel for the wedding industry (which’s why we made it our business to become...
Marketing Social Media

5 Ways To Step Up Your Facebook Game

Here’s the deal: Millennials (your clients) expect businesses to be active on at least 3 to 4 social channels. Add...
Branding Marketing

Win Big By Defining Your Unique Brand

A unicorn store just opened in Brooklyn, NY. We’re not kidding. Shoppers visit Brooklyn Owl to BYOH (Build Your Own...