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How to Write a Bio for Your Wedding Business

By Sean Hochberg

When couples look for wedding vendors, they want to know more than just what you do—they want to know who you are. And they’ll often go to your “About this vendor” section on your Storefronts to find this info.

This means that the bio on your Storefronts is one of the first impressions most couples will have of your brand. It’s your chance to build trust, stand out from the competition and connect with stronger leads. The truth of the matter is that a well-crafted bio can make all the difference in whether or not a couple chooses to reach out to you.

To help you stand out, our content team at WeddingPro works to craft Storefront bios that reflect the unique elements of your business. But if you’re eager to get started on your own, this guide will walk you through how to write a bio that reflects your brand’s personality, communicates your value and helps convert Storefront visitors into inquiries.

It’s also important to note that there are two key types of bios you’ll need to consider:

• Business bio: A description of your wedding business that explains who you are, what you offer and why couples should choose you.
• Team profile bio: A personalized intro to your individual team members, showcasing the people behind your brand.

This guide will cover how to write a bio for each of these types, breaking down essential elements, common mistakes to avoid and even sharing an example to inspire you. 

Ready to learn how to write a bio that makes your business unforgettable? Let’s get started.

Why your business bio matters

A strong and compelling business bio does more than introduce your company—it helps you stand out. Couples aren’t just looking for a service; they’re looking for someone they can trust and connect with on a personal level. And that makes your bio a powerful opportunity to showcase what makes you different and give couples a glimpse of what it’s like to work with you.

When your bio is clear, memorable and packed with personality, it can have a direct impact on attracting stronger leads and the number of inquiries you receive.

How to write a bio for your business

Want to write a good bio that turns heads (and gets clicks)? Here’s a step-by-step approach to making your Storefront’s “About this vendor” section stand out.

1. Create a clear, descriptive headline

Your headline is the first thing couples see, so it needs to be specific and clear. Think of it like a tagline that explains what you do and where you do it.

Here are two examples:

• Strong headline: Traveling horse trailer bar services in the DMV area
• Weak headline: Can’t wait to work with you!

Use the “what you do, where you do it” format to instantly communicate your value. Plus, this approach improves SEO, making it easier for couples to find you online.

2. Make sure your personality shines through

Couples want to work with people they like and trust, so let your personality shine. Highlight your values, mission and what it’s like to work with you. And make sure to avoid generic language like “we’re passionate about weddings” and instead use specific, relatable details that show who you are!

Need some guidance? If you get stuck while writing, use this prompt as inspiration to write a professional bio that’s focused on your personality: What’s something clients have said they love about working with you? 

3. Use a concise, scannable structure

Your bio should be easy to read—not full of lots of text that makes people lose interest. Try to avoid a long, uninterrupted paragraph about your experience, values and offerings. Instead, use bullet points, short paragraphs and visual breaks to keep it scannable and make it easy for couples to find the info they’re looking for.

4. Showcase your unique selling proposition (USP)

What makes your business different? Your unique selling proposition (USP) is what sets you apart from the competition. Maybe you’re known for your creative floral arrangements or your stress-free planning approach. Highlight this in your bio.

Not sure what your USP is? Consider these questions to help you get clarity: What makes your business different from others in your category? What’s one thing your past couples have raved about?

5. Highlight your core services and benefits

Couples shouldn’t have to guess what you offer. Make it clear by listing your core services and the benefits they provide.

Here’s an example of how to do this concisely:

• Services: Full-service wedding planning, design and coordination
• Benefits: Stress-free planning experience, personalized attention and a seamless wedding day

How to write a bio for your team profiles

While your business bio explains your company’s “big picture,” your team profiles introduce the people behind your brand, making them just as important. Here are a few tips on how to write a bio for each of your team members.

1. Highlight personality and unique skills

Each of your team members have unique personalities and strengths. You know they aren’t interchangeable—and their bios shouldn’t be either. This is the space to showcase each person’s personality and skills, which gives couples a better idea of the experience they can expect when working with your team.

The best way to feature each team member is to get specific. Avoid words like “passionate” or “dedicated” and instead focus on what they do. If you’re not sure where to start, use this prompt: “What makes this team member essential to the client experience?” For example, “Ella has a knack for organization and a calm, friendly demeanor, making her the behind-the-scenes hero who makes sure every wedding day stays on schedule.”

2. Add a personal touch

Couples want to know who they’ll be working with, so adding personal details matter. These details help to make your team members feel more approachable and likable, and that can increase a couple’s comfort level with your business and encourage them to reach out. 

Start by adding humanizing details, like fun or light-hearted facts. These can be hobbies, passions or relatable quirks that make your team members better at their jobs. You can also include “get-to-know-me” moments to help couples feel like they’re actually meeting the person behind the bio. Here’s an example: “Meet Max, the creative force behind Luxe Wedding Videography. His passion for storytelling is rooted in his childhood love of classic movies. Today, he captures love stories on film with that same cinematic flair. When he’s not behind the lends, he’s choreographing dance moves for his nieces and nephews.”

Common mistakes to avoid when writing your bio

Now that you know how to write a bio that will appeal to couples, make sure to avoid these missteps to ensure your bio stands out for all the right reasons.

1. Vague or fluffy language

Mistake: Using generic phrases like “we’re passionate about weddings.” 

Solution: Be specific. Replace “passionate” with a unique story, benefit or statement that shows what makes you special.

2. Too much text

Mistake: Long, uninterrupted paragraphs that overwhelm the reader. 

Solution: Break up text with bullet points, concise paragraphs and visual breaks.

3. Missing or weak call-to-action (CTA)

Mistake: Not telling couples what to do next. 

Solution: Include a CTA like “Learn more about our offerings and availability by reaching out today!”

4. Focusing too much on yourself instead of the couple

Mistake: Talking only about your accomplishments. 

Solution: Reframe it to focus on the couple’s experience. Instead of “I’ve been a photographer for 10 years,” try “With 10 years of experience, I know how to capture every unforgettable moment.”

Example of a standout bio

Need inspiration? Here’s an example of a bio that follows these principles.

Headline: Modern wedding photography for couples who want timeless memories

About: With over 10 years of experience capturing love stories, I’m here to help capture every heartfelt moment of your big day. My approach blends creativity, authenticity and timeless style. Couples say my calm, fun energy makes them feel at ease—even if they’re camera-shy. I offer full-day coverage, engagement sessions and fast turnaround times so you can relive the magic of your wedding sooner. Let’s chat about how to make your dream day unforgettable.

Here’s why it works: The headline is clear and descriptive. The tone is warm, approachable and focuses on the couple’s experience. The bio includes unique details and personality-driven language (calm, fun energy) and the specific services offered (full-day coverage, engagement sessions).

Write your new bio today

Don’t wait—start updating your “About this vendor” section to attract more of your ideal couples and book more ideal clients. By following this guide, you’ll be able to make the most of your Storefronts by writing a bio that reflects your unique brand and appeals to the couples who are the best fit for your business.

Update your “About this vendor” section today.