Storefront Storefront Tips

The Ultimate Guide to Engagement Season: What Couples Want Most from Vendors

By Lora Sickora

Engagement season is the busiest booking season of the year for wedding vendors. Couples are actively searching for their dream vendors, sending inquiries and making decisions on who they’ll trust to bring their vision to life.

But here’s the big question: What do couples really want from wedding vendors?

When you understand what matters most to couples, you can position your business to attract stronger leads, increase inquiries and book more clients. 

In this guide, we’ll reveal exactly what couples are looking for during engagement season—and how you can meet (and exceed) their expectations.

If you’re ready to stand out in your market, this guide will give you the insights and actionable tips you need to turn engagement season into your most successful booking period yet.

6 things couples are looking for during engagement season

Here are the top things couples want to see from vendors during engagement season. Follow these guidelines to position yourself for more bookings.

1. Fully completed Storefronts

What couples want:

Couples want to know exactly who you are, what you offer and why you’re the perfect fit for their wedding. If your Storefronts are incomplete or missing essential details, couples will likely move on to a vendor with a more polished, professional presence.

How to deliver it:

• Complete every section. Include a compelling bio, a list of your services and other essential details that help couples feel informed.
• Upload fresh, high-quality photos. Feature your most recent weddings and make sure to highlight diverse couples and event styles.
• Showcase your reviews and awards. Awards like The Knot Best of Weddings and WeddingWire Couples’ Choice Awards® can serve as trust signals that inspire confidence in couples.

2. Photos that showcase your best work (and diverse couples)

What couples want:

Couples want to see modern, fresh and diverse photos that reflect their vision for their big day. If your photos feel outdated or fail to capture a variety of styles, they may not see themselves in your work—and that’s a missed opportunity.

How to deliver it:

• Upload new photos. Showcase your most recent weddings. Avoid relying on older photos that no longer reflect current trends.
• Highlight diverse couples. Representation matters. Featuring couples from all backgrounds helps couples feel seen and supported.
• Showcase multiple styles. Show a range of styles, color palettes and wedding themes to appeal to a broader audience.

3. Clear, transparent pricing information

What couples want:

Couples want to know if you’re within their budget before they inquire. If your pricing is hidden, vague or inconsistent, they may assume you’re too expensive or not worth their time.

How to deliver it:

• List “starting at” prices. Offering a “starting at” price gives couples clarity about what to expect.
• Highlight what’s included. Be transparent about what’s included in your packages (like coverage hours, deliverables or add-ons).
• Be consistent. Make sure the pricing you show on your Storefronts matches what you discuss in consultations.

4. Lots of 5-star reviews from happy couples

What couples want:

Couples want to see that other people have had great experiences with you. Reviews act as social proof and help build trust. If you have glowing, recent reviews on your Storefronts, couples will feel more confident reaching out to you.

How to deliver it:

• Ask past couples for reviews. Send follow-up emails asking for reviews from recent clients.
• Use WeddingPro’s review request templates. These pre-written templates make it easy to ask for reviews in a professional, stress-free way.
• Pin your top reviews. Showcase your best reviews at the top of your Storefronts to build trust instantly.

5. A smooth, easy inquiry process

What couples want:

Couples want a fast, simple and stress-free way to inquire. If the process feels complicated, slow or unclear, they may move on to a competitor.

How to deliver it:

• Respond quickly. Reply to inquiries within 24-48 hours to increase the likelihood of booking.
• Use auto-replies. Send automated replies that let couples know you received their message and when they’ll hear back, especially if you’re out of office.
• Be clear about next steps. Use clear calls-to-action (CTAs) like “Schedule a consultation” or “Check your availability” to encourage action.

6. A vendor who stands out in their market

What couples want:

Couples want to hire a vendor with a unique point of view. If your Storefront bio and branding look like every other vendor, couples may not remember you.

How to deliver it:

• Write a compelling bio. Share your mission, approach and personality in a way that sets you apart.
• Ditch generic language. Provide specific, unique details that showcase your approach.
• Highlight your awards and unique achievements. Winning awards like The Knot Best of Weddings and WeddingWire Couples Choice Awards^® helps you stand out as a top-tier vendor.

Make this engagement season your best yet

Couples are ready to book during engagement season—but only if they see that you’re the right vendor for their wedding. By giving them what they want most (like completed Storefronts, clear pricing, fresh photos and stellar reviews), you’ll increase inquiries and book more ideal clients.
Don’t miss out on engagement season! Start by updating your Storefronts on The Knot and WeddingWire today.

Photography by: Terri Baskin Photography