Client Experience

EQ emotional intelligence

Emotional Intelligence and Wedding Planning

We don’t really need to say this because you already know it’s true—planning a wedding is one of the most emotional times in a couple’s life. From needing to have honest conversations about money, navigating the opinions of their family and close friends and literally building a list that prioritizes the people they know, couples…

Client Experience Your Couples

How to Work with Controlling Parents

Even though running a wedding business wasn’t interesting enough, you’re bound to experience days where a couple’s emotions and stress...

Client Experience Your Couples

Ultimate Guide to DEI in Your Wedding Business

DEI—diversity, equity and inclusion—has been a massive topic of conversation over the last few years, and for good reason. The...

Client Experience Your Couples

9 Wedding Trends You Need to Know About

You didn’t start a business in the wedding industry because you wanted to do the same thing over and over...

Client Experience Your Couples

If You Don’t Have a Process for Client Onboarding, This is Your Sign to Create One

Getting an email that an inquiring couple is ready to book is always exciting, but it’s just the start of...

Client Experience Your Couples

How You can Make a Commitment to Diversity and Inclusion

One of the great things about the wedding industry is that things are constantly changing. From changing fashion trends to...

Client Experience Your Couples

Multicultural Weddings We Love

We spend a lot of time talking about the business of being in the wedding industry here on the WeddingPro...

Client Experience Your Couples

10 Questions (and Answers!) from Our Ideal Customer Avatar Webinar

Knowing and understanding your Ideal Customer Avatar (ICA) is key to advertising and marketing your services so you can book...

Client Experience Your Couples

What Wedding Pros Need to Know About Multicultural Weddings

A wedding is a very personal celebration—one that is supposed to represent each partner, their past, present, and future. But,...

Client Experience Your Couples

What Wedding Pros Need to Know About Inclusion and Accessibility

There are lots of things you need to know about when you run a business in the wedding industry. You...