Your Couples

A Wedding Planner’s Look at the 2021 Real Weddings Study

Must-know wedding industry statistics How often do you wish there was a Magic 8 Ball you could simply shake and get the answers to your most burning questions? How many weddings will I book this year? What is worrying couples the most right now? Is this the year I should add destination weddings to…

Wedding Insights Your Couples

The Knot Real Weddings Study Webinar Recap: What Pros Need to Know

As a wedding pro, one of the top questions that should be on your mind is, “What do couples in...

Communication Pricing Your Couples

How to Educate Couples About Your Pricing

Advice to help you have the money talk with your couples Pricing is one of the most complicated topics for...

Wedding Insights Your Couples

6 Articles That Will Give You More Insight into Your Couples

Understanding how couples approach wedding planning is the best way to tailor your services and messaging in order to attract...

Client Experience Your Couples

How to Work with Controlling Parents

Tips to help you handle “Parentzillas” while wedding planning Even though running a wedding business wasn’t interesting enough, you’re...

Client Experience Your Couples

Ultimate Guide to DEI in Your Wedding Business

DEI–diversity, equity and inclusion–has been a huge topic of conversation over the last few years, and for good reason. The...

Wedding Insights Your Couples

Avoid These 6 Assumptions: Customer Insights Reveal The Truth About Engaged Couples

It only makes sense to assume there is a direct correlation between the amount of time you have spent in...

Wedding Insights Your Couples

How Couples Use The Knot and WeddingWire

Insights to help you understand how couples are wedding planning Have you ever wondered what goes through your couples’...

Client Experience Your Couples

9 Wedding Trends You Need to Know About

You didn’t start a business in the wedding industry because you wanted to do the same thing over and over...

Client Experience Your Couples

If You Don’t Have a Process for Client Onboarding, This is Your Sign to Create One

Getting an email that an inquiring couple is ready to book is always exciting but it’s just the start of...