Your Couples

two woman discussing pricing and price increases

Hard Conversations: How to Talk About Price Changes

It’s a question almost every wedding pro will hear at some point: My friend told me they paid this much for your services. Why are you charging me more? And regardless of the reaction, it evokes (a rush of adrenaline or a sense of certainty), it’s a question you need to have an answer for—because…

Couple Insight Articles
Wedding Insights Your Couples

5 Articles That Will Give You More Insight into Your Couples

Getting into the mindset of your clients is important, especially when you’re trying to tailor your messaging and services to...

Wedding seasons
Wedding Insights Your Couples

Business Cycles in the Wedding Industry

What you need to know about the wedding seasons in our industry There are cycles and seasons to almost everything...

Consumer Insights Wedding Venue
Wedding Insights Your Couples

A Wedding Venue’s Look at The Knot Real Weddings Study

Must-know wedding industry statistics   Owning and operating a wedding venue is an experience in and of its own. Because,...

Consumer insights on wedding planning
Wedding Insights Your Couples

A Wedding Planner’s Look at the 2021 Real Weddings Study

How often do you wish there were a Magic 8 Ball you could simply shake and get the answers to...

The Knot Real Wedding Study Couple Insights
Wedding Insights Your Couples

The Knot Real Weddings Study Webinar Recap: What Pros Need to Know

As a wedding pro, one of the top questions that should be on your mind is, “What do couples in...

pricing for couples online
Communication Pricing Your Couples

How to Educate Couples About Your Pricing

Pricing is one of the most complicated topics for any wedding pro. Price your services too low, and it’s hard...

Insights into your couples
Wedding Insights Your Couples

6 Articles That Will Give You More Insight into Your Couples

Understanding how couples approach wedding planning is the best way to tailor your services and messaging in order to attract...

Client Experience Your Couples

How to Work with Controlling Parents

Even though running a wedding business wasn’t interesting enough, you’re bound to experience days where a couple’s emotions and stress...

Client Experience Your Couples

Ultimate Guide to DEI in Your Wedding Business

DEI—diversity, equity and inclusion—has been a massive topic of conversation over the last few years, and for good reason. The...