Marketing

Young mixed race couple using on a laptop sitting on a bed in a cabin of a vintage sailing boat

Through the Couple’s Eyes: What They Look for When Booking a Vendor

We asked recent newlyweds to walk us through their vendor booking journey. Their answers reveal a simple truth: it’s not about being the flashiest—it’s about being clear, trustworthy and easy to connect with.

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Blog Storefront Storefront Tips Strategy

Proof You’re the Pro: Why Credibility Matters to Couples

When couples embark on the wedding planning journey, they're making a series of significant investments, both emotional and financial. They're looking for a trusted, credible partner to help bring their vision to life.
Blog Storefront Storefront Tips Strategy

Stronger Replies, Faster Bookings: How Communication Wins Couples

When it comes to booking weddings, communication isn’t just a task on your checklist—it’s the heart of your success. Couples want vendors who understand them, respond quickly, and clearly convey their value.
Marketing Strategy

Why The Knot and WeddingWire are the Best Advertising Platforms for Wedding Vendors

Planning and creating magical moments for couples is incredibly special. But finding a steady stream of new clients? That can...
Entrepreneurship Marketing

What You Get When You Advertise with WeddingPro

Online wedding websites are one of the top ways pros get in front of more couples. And, when you start advertising with WeddingPro (which puts the power of both The Knot and WeddingWire behind you), you’ll get access to so many features and tools that will help you connect with your ideal client way more often.
the wedding vendor team profile - a beauty wedding vendor team takes care of their bride's hair and makeup
Blog Marketing Storefront Storefront Tips Strategy

Behind your Business: How a Strong Team Profile Builds Trust

Couples aren’t just booking a service: they’re choosing people they trust. Before reaching out, they want to get to know you.

wedding vendor pricing strategy storefronts - a couple high fives their wedding vendor after agreeing to their pricing
Blog Marketing Storefront Storefront Tips Strategy

Pricing Transparency: What Wins More Couples? 

When couples start searching for wedding vendors, one of their first questions is: "Can we afford this?" In fact, 78% of couples say pricing is the number one factor when deciding which vendors to contact.
wedding vendor availability a couple searches for vendors based on their calendar availability in the knot app
Blog Marketing Storefront Storefront Tips Strategy

Booked or Available? How Availability Impacts Inquiries

Engaged couples are planning their wedding and making fast decisions: if they can’t tell whether you are available, they might skip over your business entirely.

Blog Marketing News & Events Products Updates Storefront Storefront Tips Strategy

Pro Playbook: Your Guide to Winning More Wedding Business

When couples search for wedding vendors, they’re on a mission to find the perfect fit. And 90% of couples’ wedding planning happens online. Your Storefronts on The Knot and WeddingWire are often the first interaction couples have with your business. So how do you put your best foot forward?

Blog Marketing Storefront

Storefronts We Love: How Wedding Vendors Stand Out

A great Storefront isn’t just a profile, it’s your most powerful sales tool. When couples browse The Knot and WeddingWire, they’re not just looking for vendors; they’re looking for someone who understands their style, meets their budget and can bring their vision to life. Your Storefronts are your first chances to connect, and they need to make an immediate impact.