Sales

Two women looking at a laptop

Pricing & Packages: How to Build Offerings Couples Actually Want

If you’re ready to create stronger packages, increase profitability and price your services with confidence, here’s where to start.

Read more
Email Lead Replies Marketing

Convert Leads from Inbox to Income

If your inbox is full but your calendar isn't, the problem may be your communication. Here's how to get better at turning leads into conversions.

Women sitting on couch with smartphone
Email Lead Replies Sales

Sell Your Services: The Sales Glitch

A “sales glitch” is a small breakdown in communication that cause interested couples to lose momentum and book elsewhere.

Man on phone smiling holding a pen over a notebook
Blog Email Lead Replies Marketing

Stop the Back-and-Forth: Email Templates to Qualify Leads Faster

Email templates can dramatically improve efficiency, responsiveness and booking momentum for pros.
Client Experience Closing the Sale Entrepreneurship Sales Strategy

4 Ways to Prepare for Venue Tours with Couples

A venue tour is more than a walk-through; it’s the moment a couple decides if they can trust you with their biggest day. Robyn Miranda draws on her extensive experience at Wedgewood Weddings to share her 4-step prep guide to ensure you show up confident, intentional, and ready to win that contract.
Entrepreneurship Finance Management Sales Strategy

7 Venue Revenue Strategies for Year-Round Businesses

Is your venue reaching its full potential? Discover how data-driven venue owners are scaling bookings and cutting wasted marketing spend.
Blog Entrepreneurship Marketing Pricing Sales Storefront Tips

How to Deal: The Vendor Guide to Discounts and Promotions

Can offering discounted services really lead to more bookings? Surprisingly, yes. Learn about how to use deals in your marketing and sales toolkit.

Man in his 30s sitting on chair with laptop, on phone call, communication, owner, entrepreneur
Blog Client Experience Communication Entrepreneurship Events Sales Storefront

Small Business, Big Moves: Your Success Toolkit

It's National Small Business Week! To help you thrive, we’ve curated this “Success Toolkit," a series of resources to help your business grow, no matter what stage. Get ready to supercharge your marketing, turn leads into dream clients and watch your business blossom.
Blog Entrepreneurship Finance Industry News Pricing

The Potential Impact of US Tariffs on Wedding Vendors

If you’ve noticed rising costs for flowers, attire and alcohol lately, you’re not alone—and you’re not imagining things. In early 2025, the White House enacted a sweeping set of tariffs on imported goods from countries like China, Mexico and Canada. And while services like advertising or software remain untouched, wedding vendors who rely on imported products may soon feel the impact.
Midsection of woman in flower shop at work, processing orders.
Blog Entrepreneurship Finance Industry News Pricing

8 Tariff Strategies for Wedding Vendors

Worried about tariffs? You’re not alone. According to a recent poll, 75% of Americans believe Tariffs are creating new friction in the wedding industry, but they’re not stopping celebrations—or the vendors who make them possible.