Reviews are so important to today’s couples, especially when they are looking to book a wedding pro. This is why you need to be all about that feedback.

Make sure you are asking couples for a review 2-3 weeks after their wedding.

Pro Tip: Schedule two Fridays per month for requesting and following up on reviews.

Check out these 5 reasons why reviews mean everything to today’s couples told through GIFs:

1. They’re as important as personal recs according to 85% consumers (Spiegel 2017)

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2. They’re more important than they used to be —81% couples say reviews are important to the planning process (that’s up 11 percentage points since 2011)

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3. BOW winners see 3X more leads on their Storefronts than those who don’t have them

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4. 72% of consumers will take action only after they read a positive review (invesp)

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5. 62% of customers read 4-6 reviews before trusting a business (invesp)

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