The WeddingPro Blog

Keep up with what’s happening in our community to find the latest education, inspiration and industry trends. You’ll build real relationships and book more weddings!

Wedding planner talking to her ideal clients

Is it Time to Update Your Ideal Client Avatar?

There is a whole list of things you learn about when you start a wedding business. From marketing and pricing strategies to business plans and client experience, that list of things doesn’t just influence what you need to learn, it also influences what you need to create. The thing is, the wedding industry is constantly…

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Woman referring a wedding business through word of mouth to friend
Marketing Strategy

You Have to Stay Top of Mind to Maximize Referrals

Tips to help you get more word-of-mouth wedding leads   Poll any number of wedding pros about referrals from past...
Young Man Happy About Website Accessibility
Client Experience Your Couples

Web Accessibility 101: How to Make Your Website Viewable to Everyone

When thinking about DEI–diversity, equity and inclusion–an important letter is often left out of the conversation: A. This A stands...
Woman in customer service chatting online with client
Client Experience Your Couples

Why Customer Service is Extremely Important in a Virtual World

How to make sure your couples feel seen and heard   Client experience is a common topic of conversation here...

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EQ emotional intelligence
Client Experience Your Couples

Emotional Intelligence and Wedding Planning

Understanding EQ so you can better serve your couples We don’t really need to say this because you already know...
The Treasury Collection Venue turning leads into bookings
Marketing Strategy

How The Treasury Venue Collection Uses The Knot and WeddingWire To Turn Their Leads Into Bookings

“One of the biggest reasons I would recommend advertising on The Knot and WeddingWire is because they deliver results. Not...
group talking at a networking event
Entrepreneurship Networking

How to Make the Most of Networking Events

When you’re running a wedding business, you have a lot on your plate. Between everything you need to do for...
group of wedding pros discussing business competition
Entrepreneurship Management

Yes, Business Competition and Community Can Co-Exist

Ways to stand out while still fostering community There are a lot of conversations being had about community over competition....
couple on beach
LGBTQ+ Your Couples

The Future is Fluid: How to Better Serve Non-Binary Clients in The Wedding Industry

Photo Credit: Renoda Campbell Photography Gender identity is not a choice, and all are valid. – Don Mamone   At WeddingPro,...
Two women discussing buy-in
Entrepreneurship Finance

How to Pitch and Get Buy-in for a Business Proposal

Having lots of ideas is a common trait for many of us in the wedding industry—you have couples hiring you...