The WeddingPro Blog

Keep up with what’s happening in our community to find the latest education, inspiration and industry trends. You’ll build real relationships and book more weddings!

Wedding seasons

Business Cycles in the Wedding Industry

What you need to know about the wedding seasons in our industry There are cycles and seasons to almost everything in life—and running a wedding business is no different. There are stints where your weekends are for weddings and others for friends and family. There are months you feel time-poor and others you wish you…

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Everything you need to know about Flat Lays
Branding Marketing

A Wedding Pro’s Guide to Flat Lays

It wasn’t too long ago when most wedding pros couldn’t tell you what a flat lay was—even though photographers have...
Marketing Social Media

Think Social Media is a Replacement For Advertising? Think Again.

In Social Media for Small Businesses, we talked a lot about why and how wedding business owners can use social...
The Knot features for pros
Storefront Storefront Tips

The Knot and WeddingWire Features and Tools Pros Can’t Live Without

Advertising on The Knot and WeddingWire offers pros a range of benefits that help them grow their businesses. But some...

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Consumer Insights Wedding Venue
Wedding Insights Your Couples

A Wedding Venue’s Look at The Knot Real Weddings Study

Must-know wedding industry statistics   Owning and operating a wedding venue is an experience in and of its own. Because,...
Educating Wedding Professionals Podcast
Entrepreneurship Motivation

The Value of Continuing Education for Wedding Pros

We know education is vital for your business and you, but between replying to leads, creating content and actually servicing...
Marketing Strategy

How Event Shoppe Chicago Used The Knot and WeddingWire To Go From Two Weddings to Being Fully Booked

“We use The Knot and WeddingWire as a way to get in front of couples and gain their trust because...
Consumer insights on wedding planning
Wedding Insights Your Couples

A Wedding Planner’s Look at the 2021 Real Weddings Study

How often do you wish there were a Magic 8 Ball you could simply shake and get the answers to...
The Knot Real Wedding Study Couple Insights
Wedding Insights Your Couples

The Knot Real Weddings Study Webinar Recap: What Pros Need to Know

As a wedding pro, one of the top questions that should be on your mind is, “What do couples in...
pricing for couples online
Communication Pricing Your Couples

How to Educate Couples About Your Pricing

Pricing is one of the most complicated topics for any wedding pro. Price your services too low, and it’s hard...