The WeddingPro Blog

Keep up with what’s happening in our community to find the latest education, inspiration and industry trends. You’ll build real relationships and book more weddings!

Proof You’re the Pro: Why Credibility Matters to Couples

When couples embark on the wedding planning journey, they're making a series of significant investments, both emotional and financial. They're looking for a trusted, credible partner to help bring their vision to life.

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Marketing Strategy

Why The Knot and WeddingWire are the Best Advertising Platforms for Wedding Vendors

Planning and creating magical moments for couples is incredibly special. But finding a steady stream of new clients? That can...
Entrepreneurship Marketing

What You Get When You Advertise with WeddingPro

Online wedding websites are one of the top ways pros get in front of more couples. And, when you start advertising with WeddingPro (which puts the power of both The Knot and WeddingWire behind you), you’ll get access to so many features and tools that will help you connect with your ideal client way more often.
the wedding vendor team profile - a beauty wedding vendor team takes care of their bride's hair and makeup
Blog Marketing Storefront Storefront Tips Strategy

Behind Your Business: How a Strong Team Profile Builds Trust

Couples aren’t just booking a service: they’re choosing people they trust. Before reaching out, they want to get to know you.

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News & Events Product Updates

You Spoke, We’re Taking Action: Supporting Your Success

While wedding professionals continue to excel with us as the go-to platform for engaged couples, vendors have also shared feedback through our various forums—underscoring the opportunity to deliver stronger leads and better matches through The Knot and WeddingWire. We hear you loud and clear and take your feedback seriously. 
wedding vendor pricing strategy storefronts - a couple high fives their wedding vendor after agreeing to their pricing
Blog Marketing Storefront Storefront Tips Strategy

Pricing Transparency: What Wins More Couples? 

When couples start searching for wedding vendors, one of their first questions is: "Can we afford this?" In fact, 78% of couples say pricing is the number one factor when deciding which vendors to contact.
News & Events Product Updates

How We’re Raising the Bar for the WeddingPro Community

Last week, our CEO hosted a live Ask Me Anything with wedding professionals across the country — an open conversation about where WeddingPro is heading and how we’re committed to raising the bar to serve the vendor community.

wedding vendor availability a couple searches for vendors based on their calendar availability in the knot app
Blog Marketing Storefront Storefront Tips Strategy

Booked or Available? How Availability Impacts Inquiries

Engaged couples are planning their wedding and making fast decisions: if they can’t tell whether you are available, they might skip over your business entirely.

Blog News & Events

A Letter from the CEO: We’re Raising the Bar

Dear WeddingPro Community, In the two months since I joined The Knot Worldwide as CEO, I’ve spoken with dozens of industry pros and our WeddingPro Customer Advisory Board to gather candid feedback about working with us...
Blog Marketing News & Events Product Updates Storefront Storefront Tips Strategy

Pro Playbook: Your Guide to Winning More Wedding Business

When couples search for wedding vendors, they’re on a mission to find the perfect fit. And 90% of couples’ wedding planning happens online. Your Storefronts on The Knot and WeddingWire are often the first interaction couples have with your business. So how do you put your best foot forward?