The WeddingPro Blog

Keep up with what’s happening in our community to find the latest education, inspiration and industry trends. You’ll build real relationships and book more weddings!

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Small Business, Big Moves: Your Success Toolkit

It's National Small Business Week! To help you thrive, we’ve curated this “Success Toolkit," a series of resources to help your business grow, no matter what stage. Get ready to supercharge your marketing, turn leads into dream clients and watch your business blossom.

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Blog Entrepreneurship Finance Industry News Pricing

The Potential Impact of US Tariffs on Wedding Vendors

If you’ve noticed rising costs for flowers, attire and alcohol lately, you’re not alone—and you’re not imagining things. In early 2025, the White House enacted a sweeping set of tariffs on imported goods from countries like China, Mexico and Canada. And while services like advertising or software remain untouched, wedding vendors who rely on imported products may soon feel the impact.
Midsection of woman in flower shop at work, processing orders.
Blog Entrepreneurship Finance Industry News Pricing

8 Tariff Strategies for Wedding Vendors

Worried about tariffs? You’re not alone. According to a recent poll, 75% of Americans believe Tariffs are creating new friction in the wedding industry, but they’re not stopping celebrations—or the vendors who make them possible.

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Blog Storefront Storefront Tips Strategy

Through the Couple’s Eyes: What They Look for When Booking a Vendor

We asked recent newlyweds to walk us through their vendor booking journey. Their answers reveal a simple truth: it’s not about being the flashiest—it’s about being clear, trustworthy and easy to connect with.

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Blog Storefront Storefront Tips Strategy

Proof You’re the Pro: Why Credibility Matters to Couples

When couples embark on the wedding planning journey, they're making a series of significant investments, both emotional and financial. They're looking for a trusted, credible partner to help bring their vision to life.
Marketing Strategy

Why The Knot and WeddingWire are the Best Advertising Platforms for Wedding Vendors

Planning and creating magical moments for couples is incredibly special. But finding a steady stream of new clients? That can...
Entrepreneurship Marketing

What You Get When You Advertise with WeddingPro

Online wedding websites are one of the top ways pros get in front of more couples. And, when you start advertising with WeddingPro (which puts the power of both The Knot and WeddingWire behind you), you’ll get access to so many features and tools that will help you connect with your ideal client way more often.
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Blog Marketing Storefront Storefront Tips Strategy

Behind Your Business: How a Strong Team Profile Builds Trust

Couples aren’t just booking a service: they’re choosing people they trust. Before reaching out, they want to get to know you.

News & Events Product Updates

You Spoke, We’re Taking Action: Supporting Your Success

While wedding professionals continue to excel with us as the go-to platform for engaged couples, vendors have also shared feedback through our various forums—underscoring the opportunity to deliver stronger leads and better matches through The Knot and WeddingWire. We hear you loud and clear and take your feedback seriously. 
wedding vendor pricing strategy storefronts - a couple high fives their wedding vendor after agreeing to their pricing
Blog Marketing Storefront Storefront Tips Strategy

Pricing Transparency: What Wins More Couples? 

When couples start searching for wedding vendors, one of their first questions is: "Can we afford this?" In fact, 78% of couples say pricing is the number one factor when deciding which vendors to contact.