Marketing

3 Reasons Why Being Featured In Local Print Magazines Can Help You Book More Business

Contrary to what you might have heard, print is not dead. At least that’s not the case when it comes to local wedding magazines like The Knot Magazine (ahem!). In fact, according to The Knot Readership Survey,  more than 25% of readers say they contacted a local vendor they found in their local edition of The…

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Email Marketing

We’ve Sent 1000s of Emails To Engaged Couples — Here are 7 Important Lessons Learned Along The Way

Years of testing, experimenting and engaging with our audience has taught us a thing or two. It’s not easy to...
Marketing Website

6 Ways to Optimize Your Website for Leads

Once a couple makes it to your site, it’s vital that you guide them to take the next step (contact...
Marketing Social Media

How To Win With Hashtags For Weddings

Taking a great photo for Instagram or Twitter is really only step one to crafting a successful post. Hashtagging your images...
Marketing Social Media

10 Worst Instagram Offenses That Could Be Slowing Your Follower Growth

Instagram is inarguably a powerful social channel for the weddings industry (that’s why we made it our business to become...
Marketing Social Media

5 Ways To Step Up Your Facebook Game

Here’s the deal: Millennials (your clients) expect businesses to be active on at least 3 to 4 social channels. Add...
Branding Marketing

Win Big By Defining Your Unique Brand

A unicorn store just opened in Brooklyn, NY. We’re not kidding. Shoppers visit Brooklyn Owl to BYOH (Build Your Own...
Marketing Social Media

Instagram 101: 5 (Simple) Ways to Grow Your Instagram Followers

How do you grow your Instagram followers? We get asked this all the time. Having grown our Instagram following to...
Marketing Social Media

Here’s How to Deal With Pinterest-Obsessed Couples

“I have a photo I love that I found online — can you re-create this for my wedding?” Sound familiar?
Marketing Strategy

How to Make the Most of Engagement Season

While other business owners may delight in the pre-holiday or back-to-school shopping seasons, the undisputed champ of sales for wedding...