Marketing

Everything you need to know about Flat Lays

A Wedding Pro’s Guide to Flat Lays

It wasn’t too long ago when most wedding pros couldn’t tell you what a flat lay was—even though photographers have long been taking photos of wedding invitations. And while this style of photo once used to be something of little importance, now it is more than having a moment! From being included in select galleries…

Marketing Social Media

Think Social Media is a Replacement For Advertising? Think Again.

In Social Media for Small Businesses, we talked a lot about why and how wedding business owners can use social...

Marketing Strategy

How Event Shoppe Chicago Used The Knot and WeddingWire To Go From Two Weddings to Being Fully Booked

“We use The Knot and WeddingWire as a way to get in front of couples and gain their trust because...

Marketing Strategy

4 Ways to Boost Your Advertising

Advertising your wedding business isn’t for the faint of heart, but once you get the hang of it, it is...

Marketing Strategy

6 Ways to Refresh Your Advertising Strategy

As an advertising pro, you’ve likely developed a comprehensive plan that makes it easy for couples to find your wedding...

Advertising Self-Assessment Ideal client

Marketing Strategy

4 Ways to Meet Your Advertising Goals Consistently

Advertising is one of the best ways to expose your wedding business to new audiences. Once mastered, it’s also a...

Marketing Strategy

Self-Assessment: Where Are You on Your Advertising Journey?

As a wedding pro, one of your top priorities is to spread the word about your business to reach new...

Marketing Strategy

How to Capture Wedding Leads at Every Stage of the Marketing Funnel

When it comes to building brand awareness and reaching your ideal couples, nothing has the same impact as a brilliantly...

Branding Marketing

How to Get Photos When You’re Not a Photographer

Visuals are very important in the wedding industry. From communicating your ideas with sketches and sharing images of work you’ve...

Marketing Strategy

How Carrie Kacen Artistry Uses The Knot and WeddingWire to Grow Her Business

“If I was a new vendor, I would sign up today!” – Carrie Kacen Background and Challenges Carrie Kacen,...